Hi@Debra_Monkman,If you are using nested programs and have set a cadence for the cast then irrespective of they qualified for 1st cast or not, the programs are bound to follow the ...
Expanding your lead nurture program beyond emails to include social media ads and varied content, is an excellent strategy to enhance engagement and diversify your approach. But en...
⚠️ This post has been edited by a moderator for clarity.
Performance reporting in Marketo plays a crucial role in analyzing and optimizing marketing campaigns. However, discrepan...
It depends on the frequency at which you are scoring. Some people score behavior and demographic at "every time" cadence which may inflate the total lead score. Keeping a cap is a ...
Hi Charlotte,
If you are attributing the channels and lead sources, they can also be included in scoring the outcomes. Even the non-gated content might have some links or CTAs whi...
You can take extra measures for recording valid registrations:
1. Captcha is one way of suppressing spam attacks but it's not 100% foolproof. If they bypass it somehow, it's good t...
I experienced a similar situation when the master template was updated to accommodate a module change and manually we had to insert that module in each email. The good thing was th...
I second your thought. There can be a use case where all the accounts need to be marked as named accounts so I'm wondering if that can be enabled somehow.