Ruchi_Lapran1

Multi-product lead scoring is an interesting yet powerful strategy specially when it's for leads and contacts both. You also need to ensure product scoring aligns with existing scoring model.Sharing some ideas you can apply:1. Continue using your current lead scoring model (demographic + behavior) f...

Sure. Hope this helped!

@nishanth27 Email Insights does not support filtering by custom fields (like POI). To analyze emails linked to specific forms, you’ll need to use Smart Lists or Program Performance Reports in the Analytics section of Marketo to identify email sends connected to the specific form POI field.While it ...

Were you able to apply the exclusion? Marketo doesn’t provide any in-house feature to create custom calendars for skipping emails during public holidays, but we can build a solution using custom logic. Thinking out loud here so choose what suits your requirements if you are still struggling 🙂 1. Cu...

I'm equally surprised to discover this feature. Another fact is that you cannot merge a hidden field either, however, you can unhide merge-worthy fields and take action on them. Now it got me thinking of the scenarios where we can use this feature!Sometimes, multiple fields exist in the system for c...

Go with Champion/Challenger approach if you are seeking a quick feedback. If you want to conduct a more thorough analysis with reduced bias and statistical conclusions, random sampling A/B testing is recommended. To further deepen the criteria, and you have a global audience to target, you can also ...

Answers to your questions https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/ame/ame-renew

You can use Member of Segment in report smart list and select programs/emails from setup as usual.If you want to see the email name in your report and segment audience, try the same with the Email link performance report. Can you elaborate on what metrics you are trying to fetch w.r.t. email perform...

Hi Megan,I worked on a similar use case and had to perform certain calculations outside of Marketo. I suggest having a stringent groundwork handy for stamping the important dates in Marketo so that you can bypass some aspects of retention policy. Also you may try the following and tailor according t...