Ruchi_Lapran1

Ruchi_Lapran1

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Date Last Visited
‎08-07-2025 07:06 PM
Level 5 - Champion
Joined the community 15-12-2014
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Marketo Champion | Sr. Manager - Marketing Automation
Melbourne, Australia
  • solved badge Re: Clicks and open rates as metrics: how accurate are they?

    Hi Charlotte, If you are attributing the channels and lead sources, they can also be included in scoring the outcomes. Even the non-gated content might have some links or CTAs which can be powered by including UTM tracking which would fetch all the relevant scoring parameters for you.Additionally, y...

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  • solved badge Re: Spam Bot Form Fills Linked To Emails Not Sent To Them

    You can take extra measures for recording valid registrations:1. Captcha is one way of suppressing spam attacks but it's not 100% foolproof. If they bypass it somehow, it's good to include two-factor authentication in the registration process. After form submission, an email holding a verification l...

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    3507 0 4
  • solved badge Re: Rolling out changes after Email Template update

    I experienced a similar situation when the master template was updated to accommodate a module change and manually we had to insert that module in each email. The good thing was the client didn't require that module in existing emails so the exercise was conducted in newly created emails only.I'm in...

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    5708 2 0
  • solved badge Re: Named Accounts in TAM

    I second your thought. There can be a use case where all the accounts need to be marked as named accounts so I'm wondering if that can be enabled somehow.

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    2160 0 1
  • solved badge Named Accounts in TAM

    I recently came across a scenario where a client wants all their 100K accounts to be marked as named accounts so they "all" can be associated with their Account scoring mechanism. Named accounts are essentially those companies you are targeting and the TAM feature allows you to add named accounts in...

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  • Re: Marketo Specific Email Marketing Statistics and Benchmarks by Indu...

    You can also find them on Mooseend. They updated recently.

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    1424 0 0
  • solved badge Re: Old Marketo instance - to keep or to delete?

    @Noam13 You'll need new API user in new instance.When instance migration happens, it's recommended to setup the admin first. And if you still have records present in the old instance and can be useful for you, then an assessment will be useful on them because they are years old as well along with th...

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    2902 1 2
  • Re: Behavior and Person Score

    The Campaign inspector will help you search all the campaigns with Behaviour Score in their flow steps and I second on @Darshil_Shah1's recommendation on using Behaviour and Demographic both for calculating the Person Score. However, the form-fill activity tells about a person's interest and it make...

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    3322 0 0
  • solved badge Re: TikTok Ads/Marketo Integration

    Here are other alternatives you can tryhttps://integrately.com/integrations/marketo/tiktok-lead-generationhttps://leadsbridge.com/documentation/tiktok-lead-generation/marketo/

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  • Re: I'm loving Campaign Inspector ... you?

    This feature is very handy and acts as a central location where you can see all the campaigns in their active/inactive/recurring/already run/never run stages.I was once troubleshooting CRM sync issues and was locating the campaigns having setup to sync leads on certain criteria. The campaign inspect...

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    1042 3 0

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Public Statistics
Date Registered ‎12-15-2014 08:49 PM
Date Last Visited ‎08-07-2025 07:06 PM
Total Messages Posted 76
Likes Received 49