Ruchi_Lapran1

I would ask the same question w.r.t. using SFDC campaigns 1-1 with the Email program. A common SFDC campaign can be associated with monthly Newsletter series and using Add to SFDC flow step you can sync the members who are engaging with the newsletter.You can scale up Email programs by using relevan...

What is the count per send you have in mind? Are you using a shared IP?There are ways to control the message flow in Marketo but it depends on the nature of the campaign you plan to launch. If you don't want to send it all in one go, what is the send cadence you plan to follow?

I'm glad to hear it fits your requirements!

Ensuring the wait step is configured correctly to prevent premature scoring is very important. Scoring mechanism needs detailed brainstorming and regular monitoring of the outcomes until you get the desired results. You may adjust the campaign based on lead behavior.

You can apply several approaches. For example, you can stamp the last visit date for the leads and use a custom field Recent Page Visit Date or Last Page Visit Date or anything that resonates with the tracking requirement.1. Last Page Visit Date Campaign: Trigger is Visits Web Page, apply constraint...

Hi @Debra_Monkman ,If you are using nested programs and have set a cadence for the cast then irrespective of they qualified for 1st cast or not, the programs are bound to follow the cadence for that stream in order to trigger the next action. I have created several engagement programs using nested p...

Expanding your lead nurture program beyond emails to include social media ads and varied content, is an excellent strategy to enhance engagement and diversify your approach. But engagement program is designed to use only emails as content. It’s an interesting use case and I couldn’t stop looking for...

It depends on the frequency at which you are scoring. Some people score behavior and demographic at "every time" cadence which may inflate the total lead score. Keeping a cap is a good idea where the scoring threshold is low but the frequency of scoring is high. One point worth considering is when y...

You won't be able to track for a deleted user. Otherwise, you can also see in the summary of your Email Program