I would ask the same question w.r.t. using SFDC campaigns 1-1 with the Email program. A common SFDC campaign can be associated with monthly Newsletter series and using Add to SFDC ...
What is the count per send you have in mind? Are you using a shared IP?There are ways to control the message flow in Marketo but it depends on the nature of the campaign you plan t...
Ensuring the wait step is configured correctly to prevent premature scoring is very important. Scoring mechanism needs detailed brainstorming and regular monitoring of the outcomes...
You can apply several approaches. For example, you can stamp the last visit date for the leads and use a custom field Recent Page Visit Date or Last Page Visit Date or anything tha...
Hi@Debra_Monkman,If you are using nested programs and have set a cadence for the cast then irrespective of they qualified for 1st cast or not, the programs are bound to follow the ...
Expanding your lead nurture program beyond emails to include social media ads and varied content, is an excellent strategy to enhance engagement and diversify your approach. But en...
⚠️ This post has been edited by a moderator for clarity.
Performance reporting in Marketo plays a crucial role in analyzing and optimizing marketing campaigns. However, discrepan...
It depends on the frequency at which you are scoring. Some people score behavior and demographic at "every time" cadence which may inflate the total lead score. Keeping a cap is a ...