Level 4
Joined the community 15-12-2014
Level 4
Melbourne, Australia
Marketo Champion | Sr. Manager - Marketing Automation
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Ensuring the wait step is configured correctly to prevent premature scoring is very important. Scoring mechanism needs detailed brainstorming and regular monitoring of the outcomes...
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You can apply several approaches. For example, you can stamp the last visit date for the leads and use a custom field Recent Page Visit Date or Last Page Visit Date or anything tha...
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Hi@Debra_Monkman,If you are using nested programs and have set a cadence for the cast then irrespective of they qualified for 1st cast or not, the programs are bound to follow the ...
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Expanding your lead nurture program beyond emails to include social media ads and varied content, is an excellent strategy to enhance engagement and diversify your approach. But en...
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⚠️ This post has been edited by a moderator for clarity. Performance reporting in Marketo plays a crucial role in analyzing and optimizing marketing campaigns. However, discrepan...
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It depends on the frequency at which you are scoring. Some people score behavior and demographic at "every time" cadence which may inflate the total lead score. Keeping a cap is a ...
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You won't be able to track for a deleted user. Otherwise, you can also see in the summary of your Email Program
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Hi Charlotte, If you are attributing the channels and lead sources, they can also be included in scoring the outcomes. Even the non-gated content might have some links or CTAs whi...
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You can take extra measures for recording valid registrations: 1. Captcha is one way of suppressing spam attacks but it's not 100% foolproof. If they bypass it somehow, it's good t...
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I experienced a similar situation when the master template was updated to accommodate a module change and manually we had to insert that module in each email. The good thing was th...
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