Ruchi_Lapran1

Ruchi_Lapran1

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Date Last Visited
‎10-05-2025 08:14 PM
Level 5 - Champion
Joined the community 15-12-2014
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Marketo Champion | Sr. Manager - Marketing Automation
Melbourne, Australia
  • solved badge Named Accounts in TAM

    I recently came across a scenario where a client wants all their 100K accounts to be marked as named accounts so they "all" can be associated with their Account scoring mechanism. Named accounts are essentially those companies you are targeting and the TAM feature allows you to add named accounts in...

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    Discussions
    2715 0 3
  • Re: Essential Steps to Merge Two Marketo Instances Seamlessly

    This is crisp and insightful Vinay!Merging 2 instances can be very tricky if they are old or holding large no. of programs and data size. It's always a good option to prepare a checklist of activities and set your priorities. I'd also like to add post merging activities are equally critical as you h...

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    Blogs
    1022 2 0
  • Re: Marketo Specific Email Marketing Statistics and Benchmarks by Indu...

    You can also find them on Mooseend. They updated recently.

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    Discussions
    1669 0 0
  • solved badge Re: Old Marketo instance - to keep or to delete?

    @Noam13 You'll need new API user in new instance.When instance migration happens, it's recommended to setup the admin first. And if you still have records present in the old instance and can be useful for you, then an assessment will be useful on them because they are years old as well along with th...

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    Discussions
    3720 1 2
  • Re: TAM: Account Smart List Subscription and Weekly Report Customizati...

    You can set up a weekly subscription in Admin and select one of the existing parameters only and not beyond those. Account smartlists have the flexibility to customize columns and they return account level metrics but the export option didn't work well for me.Would be helpful if the account s...

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    Ideas
    1330 0 0
  • Re: Behavior and Person Score

    The Campaign inspector will help you search all the campaigns with Behaviour Score in their flow steps and I second on @Darshil_Shah1's recommendation on using Behaviour and Demographic both for calculating the Person Score. However, the form-fill activity tells about a person's interest and it make...

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    Discussions
    3850 0 0
  • solved badge Re: TikTok Ads/Marketo Integration

    Here are other alternatives you can tryhttps://integrately.com/integrations/marketo/tiktok-lead-generationhttps://leadsbridge.com/documentation/tiktok-lead-generation/marketo/

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    Discussions
    1969 0 0
  • Re: I'm loving Campaign Inspector ... you?

    This feature is very handy and acts as a central location where you can see all the campaigns in their active/inactive/recurring/already run/never run stages.I was once troubleshooting CRM sync issues and was locating the campaigns having setup to sync leads on certain criteria. The campaign inspect...

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    Discussions
    1365 3 0
  • Re: Reduce the amount of leads/contacts synced from SFDC to Marketo

    @anissabrach An empty email address is one scenario yes. Some of the Lead stages specific to sales cycles can also be restricted. For example when a person becomes sales accepted or sales qualified and when a marketing touch point is not needed until that lead is sent back by the sales rep themselve...

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    Discussions
    1804 1 0
  • solved badge Re: Assessment of Data Quality Dimensions

    Data sourcing is another dimension to consider and that plays a major role in data maintenance. It's imperative to monitor various sources data is coming from and entering into the database.For existing data, we can consider data completeness, activity/inactivity, opt-in/opt-out trends, duplicacy, b...

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    Discussions
    2859 0 0
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Public Statistics
Date Registered ‎12-15-2014 08:49 PM
Date Last Visited ‎10-05-2025 08:14 PM
Total Messages Posted 78
Likes Received 49