Ruchi_Lapran1

Ruchi_Lapran1

Contact Me
Online Status
Offline
Date Last Visited
yesterday
Level 5 - Champion
Joined the community 15-12-2014
Rank Icon Level 5 - Champion
Marketo Champion | Sr. Manager - Marketing Automation
Melbourne, Australia
  • solved badge Named Accounts in TAM

    I recently came across a scenario where a client wants all their 100K accounts to be marked as named accounts so they "all" can be associated with their Account scoring mechanism. Named accounts are essentially those companies you are targeting and the TAM feature allows you to add named accounts in...

    image_type
    Discussions
    2260 0 3
  • Re: Essential Steps to Merge Two Marketo Instances Seamlessly

    This is crisp and insightful Vinay!Merging 2 instances can be very tricky if they are old or holding large no. of programs and data size. It's always a good option to prepare a checklist of activities and set your priorities. I'd also like to add post merging activities are equally critical as you h...

    image_type
    Blogs
    949 2 0
  • Re: Marketo Specific Email Marketing Statistics and Benchmarks by Indu...

    You can also find them on Mooseend. They updated recently.

    image_type
    Discussions
    1445 0 0
  • solved badge Re: Old Marketo instance - to keep or to delete?

    @Noam13 You'll need new API user in new instance.When instance migration happens, it's recommended to setup the admin first. And if you still have records present in the old instance and can be useful for you, then an assessment will be useful on them because they are years old as well along with th...

    image_type
    Discussions
    2982 1 2
  • Re: TAM: Account Smart List Subscription and Weekly Report Customizati...

    You can set up a weekly subscription in Admin and select one of the existing parameters only and not beyond those. Account smartlists have the flexibility to customize columns and they return account level metrics but the export option didn't work well for me.Would be helpful if the account s...

    image_type
    Ideas
    1163 0 0
  • Re: Behavior and Person Score

    The Campaign inspector will help you search all the campaigns with Behaviour Score in their flow steps and I second on @Darshil_Shah1's recommendation on using Behaviour and Demographic both for calculating the Person Score. However, the form-fill activity tells about a person's interest and it make...

    image_type
    Discussions
    3363 0 0
  • solved badge Re: TikTok Ads/Marketo Integration

    Here are other alternatives you can tryhttps://integrately.com/integrations/marketo/tiktok-lead-generationhttps://leadsbridge.com/documentation/tiktok-lead-generation/marketo/

    image_type
    Discussions
    1694 0 0
  • Re: I'm loving Campaign Inspector ... you?

    This feature is very handy and acts as a central location where you can see all the campaigns in their active/inactive/recurring/already run/never run stages.I was once troubleshooting CRM sync issues and was locating the campaigns having setup to sync leads on certain criteria. The campaign inspect...

    image_type
    Discussions
    1065 3 0
  • Re: Reduce the amount of leads/contacts synced from SFDC to Marketo

    @anissabrach An empty email address is one scenario yes. Some of the Lead stages specific to sales cycles can also be restricted. For example when a person becomes sales accepted or sales qualified and when a marketing touch point is not needed until that lead is sent back by the sales rep themselve...

    image_type
    Discussions
    1424 1 0
  • solved badge Re: Assessment of Data Quality Dimensions

    Data sourcing is another dimension to consider and that plays a major role in data maintenance. It's imperative to monitor various sources data is coming from and entering into the database.For existing data, we can consider data completeness, activity/inactivity, opt-in/opt-out trends, duplicacy, b...

    image_type
    Discussions
    2345 0 0

Top Badges Earned

Customize up to 8 badges at the top of your trophy case for all other Community members to see!Customize up to 8 badges at the top of your trophy case for all other Community members to see!
  • Boost 50 Boost 50 Earned on 5.28.25 Earned by 204 people Select to learn more
  • Publish 1 Publish 1 Earned on 2.19.25 Earned by 153 people Select to learn more
  • Give Back 50 Give Back 50 Earned on 1.10.25 Earned by 176 people Select to learn more
  • Ignite 3 Ignite 3 Earned on 11.06.24 Earned by 1174 people Select to learn more
  • Affirm 10 Affirm 10 Earned on 8.28.24 Earned by 104 people Select to learn more
  • Applaud 50 Applaud 50 Earned on 1.11.24 Earned by 218 people Select to learn more
  • Boost 25 Boost 25 Earned on 3.13.23 Earned by 353 people Select to learn more
  • Bedrock Bedrock Earned on 3.09.23 Earned by 82 people Select to learn more
Public Statistics
Date Registered ‎12-15-2014 08:49 PM
Date Last Visited yesterday
Total Messages Posted 78
Likes Received 49