Ruchi_Lapran1

Level 5 - Champion

Joined the community 15-12-2014

Level 5 - Champion

Marketo Champion | Sr. Manager - Marketing Automation

Melbourne, Australia

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Re: Undo/restore Lead Deletion within a timeframe of deletion

by Ruchi_Lapran1 12-27-2023

I'm sure every Marketo user who has dealt with the database has some unforgettable experience with it. Having a holding tank would be bliss.

Ideas

1281 0 0
Undo/restore Lead Deletion within a timeframe of deletion

by Ruchi_Lapran1 12-27-2023

Hi team,I would like to propose the implementation of a lead restoration feature. The deleted leads can be stored in a recycle bin before permanent deletion and restoration access can be restricted to the admins only. While deletion exercise is sometimes necessary due to database limits, it is equal...

Ideas

1304 3 3

Undo Lead Deletion
Performance Reporting: The Nitty Gritty of “Open Email” Activity

by Ruchi_Lapran1 07-04-2023

⚠️ This post has been edited by a moderator for clarity. Performance reporting in Marketo plays a crucial role in analyzing and optimizing marketing campaigns. However, discrepancies in reported numbers can occur due to various factors, particularly related to the timing and order of activity logs....

Discussions

1445 1 2
Re: Lead scoring fields and setting a cap on score

by Ruchi_Lapran1 06-30-2023

It depends on the frequency at which you are scoring. Some people score behavior and demographic at "every time" cadence which may inflate the total lead score. Keeping a cap is a good idea where the scoring threshold is low but the frequency of scoring is high. One point worth considering is when y...

Discussions

1535 0 0
Re: Email Program in Marketo

by Ruchi_Lapran1 06-30-2023

You won't be able to track for a deleted user. Otherwise, you can also see in the summary of your Email Program

Discussions

1820 1 1
Re: Clicks and open rates as metrics: how accurate are they?

by Ruchi_Lapran1 06-30-2023

Hi Charlotte, If you are attributing the channels and lead sources, they can also be included in scoring the outcomes. Even the non-gated content might have some links or CTAs which can be powered by including UTM tracking which would fetch all the relevant scoring parameters for you.Additionally, y...

Discussions

3193 0 0
Re: Spam Bot Form Fills Linked To Emails Not Sent To Them

by Ruchi_Lapran1 06-08-2023

You can take extra measures for recording valid registrations:1. Captcha is one way of suppressing spam attacks but it's not 100% foolproof. If they bypass it somehow, it's good to include two-factor authentication in the registration process. After form submission, an email holding a verification l...

Discussions

3615 0 4
Select all feature for Named Accounts

by Ruchi_Lapran1 03-12-2023

It would be great to have "select all" accounts feature in TAM where all the accounts need to be marked as named accounts if needed. Currently, we have to select accounts manually.

Ideas

513 1 0
Re: Rolling out changes after Email Template update

by Ruchi_Lapran1 03-09-2023

I experienced a similar situation when the master template was updated to accommodate a module change and manually we had to insert that module in each email. The good thing was the client didn't require that module in existing emails so the exercise was conducted in newly created emails only.I'm in...

Discussions

5843 2 0
Re: Named Accounts in TAM

by Ruchi_Lapran1 03-09-2023

I second your thought. There can be a use case where all the accounts need to be marked as named accounts so I'm wondering if that can be enabled somehow.

Discussions

2213 0 1