Amy_Goldfine

Do you see the field in your list of fields in Admin?

This is weird, I'd open a support ticket

You need to do it at the program level. Smart campaigns use the tokens from the campaign they're triggered in.

Make sure you don't have any dynamic content on there, you could have a hidden segment with a different subject line

Coding for email templates, Marketo in particular, is complicated! Unless you have in-house dev experienced in Marketo email syntax, it's usually best to outsource. We've been very happy with Digital Pi's FLEX templates. They have lots of little toggles and adjustments, super easy to work with. Reco...

There was a great San Diego Marketo User Group last year about "hacking" segmentations. Unfortunately it looks like the recording isn't available. But they talked about how some features (like date in past) are not available to be used by a Segmentation, but by changing a field or adding someone to ...

There have been some great presentations at conferences and user groups about Marketo email nurture. Amanda Thomas of Etumos presents on nurture a lot, here's a MUG recording: https://mugs.marketo.com/events/details/marketo-austin-mug-presents-make-scalable-nurture-planning-as-satisfying-as-thanksgi...

To clarify, your Marketo Program is synced to the SFDC campaign, correct? You can run a smart list of people who are in one but not the other, open a person record, look through the activity history and see if you can spot any issues.

Great tip to put the most limiting filter at the top, I didn't know about that!

Thanks for detailing this out, Kyle! I've used them a few times and they're really great. For example, we have a website quiz vendor, and the results come through to Marketo as integer fields. I need to translate those integer field values into a string field value (e.g. "Score = 1" translates into ...