Amy_Goldfine

This would be so helpful! It's really cumbersome to sync segmentation info to SFDC.

ON24 has great benchmarks. They do a webinar and white paper every year on Webinar Benchmarks.We look at the same baseline metrics that you do. We also look down the funnel to see opportunity influence, etc.

How are you currently populating Person Source in Marketo right now?At my previous company, our Person Source was the same as our UTM Source, and it was just set on form fill as a hidden field. (At my current company, our Person Source strategy is a little different...it's based on the form they fil...

Acquisition Program will only get written when the person is created. If the person was created in Marketo without an Acquisition Program, it will remain blank.You can manually change Acquisition Program using a data value change in a smart campaign, but you want to be really strategic about this to...

Yeah we have form fillouts, list uploads, etc. update the temp field, then the temp field change triggers concatenation on the real field. For example, my Marketo/SFDC field form contact form comments is Comments on Form. But the web form writes to Comments on Form Import.

Ohhhhhh. Good to know!

I was under the impression that if you upload to a list within a program, you have to choose an AP. It's starred to indicate required.

Heads up to anyone who didn't take the exam prep class—you're expected to have read Marketo's Definitive Guide to Lead Scoring​.

Does anyone know which reports have custom columns? I know Lead Performance is one of them...

I agree with everyone that this is confusing, because if you upload a list to a program, you're forced to choose an Acquisition Program for new people. However, if you add to the list a different way, say, through a non-Marketo webform to API, it doesn't set AP. (Guess how I found this out...)