Amy_Goldfine

We use Extended Validation so we had to provide our own certificate. We still had to purchase Secured Domains for Landing Pages (this was in July or August).

If they roll Marketo Summit into Adobe Summit, I hope they continue the depth and breadth of the Marketo breakout sessions! I think they keynotes and more thought leadership-type sessions would be fine to be streamlined, but I get a lot out of the more technical sessions and workshops.

Technically, Marketo's ABM platform does this...but what they don't tell you is that you have to manually review each account's "Potential People" and add/reject them. This becomes unsustainable as your Named Account List grows.As far as LeanData vs Engagio, I believe that Engagio offers much fuller...

One thing to do is sort out why they hard bounced. When you run a smart list, you can add the constraint "Category". Category 1 means you were rejected by the server as spam. Category 2 means the inbox doesn't exist (and they'll be marked by Marketo as Email Invalid = True). Then you can troubleshoo...

I found the virtual training class to be helpful ... it was nice to be able to ask very specific questions, and she gave us some hints on things to make sure to study. Oddly enough, there is a question on the exam that comes from the Definitive Guide to Lead Scoring, which I learned from the class. ...

This is such a good tip. I am totally guilty of this. I'm trying to complain less out loud about Marketo too (even when it's super frustrating!).

SFDC is the most widely-used with Marketo. It's got the most documentation, and most Marketo experts have experience with SFDC. And there are a lot more SFDC Admins than any other platform. So with SFDC you'll have the widest pool of experienced people to run your Marketo, run your CRM, and ask ques...

If you just rely on a click in the email and no other validation (landing page click confirmation), you're going to get stung by some of those fake clicks by bots on email servers. If you really want to do this properly, you'll need to set up a landing page where they choose their time on buttons. T...

To elaborate on above, you want to use Hidden Fields on your forms to capture the UTM parameters. You can also add a static, separate Lead Source value for your forms. It all depends on your lead source strategy. In our case, we use UTMs to track the details of the "path they came down" (e.g. advert...

Yes! I appreciate learning about what you discovered but I feel like you yada yada yada'd past the good part!