Amy_Goldfine

With the caveat that we have a pretty robust InfoSec team and policy, this is our process:1. Person emails privacy@, or whoever in the company received the initial request forwards to privacy@2. Privacy@ triggers a Jira ticket, which is managed by an InfoSec team member3. Team member verifies the le...

That's weird...you should be able to use Add to SFDC Campaign just fine even if the Salesforce Campaign Sync is enabled in Admin. You might want to open a support ticket.

For us, Lead Source is the broad category (Web, Event, Sign Up), and the Acquisition Program is almost like a Lead Source Detail. Lead Source gives you broad reporting (and you can also differentiate between Marketing Sourced and Sales Sourced leads). We also have different Lead Sources for organic ...

I agree, it's ridiculous that Marketo can't support GCal. Other platforms (including GoToWebinar) have no problem with this.As a workaround, I don't use the built-in Marketo token. I create links on AddEvent.com, and then add those links to Marketo. It's more work, but it's a better use case.

Agree, the breakout sessions are key, and the champion sessions were great! I basically skipped the keynotes. Honestly, I would much rather Marketo spend the money on recording the sessions than paying big names to speak.

Thinking more broadly, what I really took away from Summit was an understanding of how larger orgs manager their Marketo instance and teams. My team is experiencing some growing pains right now as we try to scale up our marketing campaigns. It was great to learn from big companies to see how they do...

I've been using Marketo for 2.5 years and went to Summit for the first time this year. As someone who is "in the trenches" every day, I found Summit to be super valuable. You learn so many tips and tricks and ideas that you can't find anywhere else. There's nowhere else that you're going to hear, fo...

Some of the presenters have kindly recorded their presentations and made them available. Here's Edward Unthank's. I don't know if there is a full thread of all of them. https://etumos.com/summit/

Agree that Marketo University + Joe Reitz's Marketo-Fu + Josh Hill's Marketing Rockstar Guides are a good start. However, she's going to do best with access to an instance so she can create test programs. Best to learn by doing!This infographic is super helpful for anyone changing platforms: https:/...

The thing to understand about a Preference Center is that you have to manage it internally. Everything is based off field value and smart lists. It is very easy to ignore preferences when sending an email if you're not careful.I recommend coming up with a strategy and documenting it. Brainstorm ever...