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After years of fighting with Excel when cleaning up CSVs to upload to Marketo (tradeshow lists, etc.), it occurred to me that there has to be something better! I think we've all experienced Excel being "helpful" by turning a phone number into scientific notation, or changing a range (e.g. "1-10") in...
I haven't used them for campaign operations specifically, but I have had good experiences with both Digital Pi and Etumos for Marketo work.
Assuming you have Marketo Munchkin on your website, you should always aim to have people fill out forms on your website so you get full tracking, UTM parameters, etc. You can also capture the most information in the cleanest way with a form. If you need a program template, you can import from Market...
At my previous company we didn't associate our website forms to Marketo forms, it was just add to list, nd it caused me all sorts of auditing headaches because it didn't trigger a "fills out form" activity. Highly recommend connecting the webform to a Marketo form (which is what my current company d...
What are you trying to do exactly?
Correct.Unfortunately, the current GTW integration doesn't support newer features of GTW.
You can use a Process Builder in SFDC to add the UTMs to the campaign member object in SFDC. That's what we do. (We do not use Bizible)
Yes, absolutely! Marketo is really great for "globalizing" forms, emails, smart campaigns, etc., and you're smart to think in that direction. You create the form in Design Studio and then pull it into your landing page. You can designate the thank-you URL in the landing page. Search "Global Form" o...
If you want to send an email from a specific person, you need to have fields on their person record for first name, last name, and email address (and possibly other fields like title, phone, etc.). You set up the email template to use tokens for those fields in the from, from name, etc. sections of ...
I can't help you with the ON24 part of it, but I can give you a tip about webinar reg errors. Create yourself an operational alert, better yet send it to an alias (webinars@yourcompany.com, marketing-ops@yourcompany.com, etc) so your team is alerted. Trigger the alert off Program status is changed, ...