When you are creating fields in SFDC, as stated above, create the same field on the Lead and Contact in SFDC with the same API name. It also has to be the same type. IE you can't h...
Hi Lisa,Each lead can have one acquisition program. The intent is the program that brought that person into the database is given acquisition credit. In most cases you have to set ...
You should definitely have a utm strategy in the links that you are creating for your SEM campaigns but more importantly, these should be pulled into your marketo through hidden ut...
I agree with Lucho. At somepoint you will need this data so you might as well start placing people as members of programs and making them successes. Here's an post on how to back f...
You can track youtube views and how long someone has watched and have that info placed back in marketo. You can do the same for vimeo as well. As far as webinar providers, I have u...
Thanks Jeff. I've done a few migrations from Hubspot to Marketo and when I have some pieces of information i.e. they were from a tradeshow and was created in 2014, I will create le...
It will depend on how you have stored the data. Do you have separate static lists for those that attended webinar A and registered for Webinar A and same for Webinar B. And/Or do y...
Are your Marketo First Touch and Multi Touch reports lying to you? The answer depends on what you did --- or didn’t do weeks or months ago when you setup and ran your marketing pro...