I prefer to create one program on the top level of marketo and place all the MSI emails there. If you keep the MSI emails in the individual marketo programs in your folder structur...
Hi Regina,I'm really sorry you have had such a difficult time getting up and running. There are some nuances with Marketo, but I've been using it for many years and sent out millio...
How do you handle email hygiene, avoid spam traps? This could be related to your recipients are labeling your email as spam. This tends to be an issue if companies buy a lot of lis...
I use alerts instead of smart list subscriptions. What I have found is that reps only want to see their own information instead of other peoples info. Alerts are specific to only t...
Do you have a score decay program in place? That will prevent the issue of having to distinguish when someone hit 50+ points today or 2 years ago? I have a custom field called Date...
Similar to Daniel's solution, I automatically populate any lead that is created from SFDC the email of the sales rep that created the lead into Lead Source Detail. I have LSD one o...
I used Zuant as a more comprehensive lead capture software for tradeshows for badge scans and business card scans. They can also do some cleaning up of the data too and an integrat...
Open a case with support and have them remove them delete the field on the Marketo side. Only Marketo support can remove fields if you don't need that field any more.
It will depend on what are the rules that govern when a lead belongs to a particular stage of your lead life cycle. For stages that are defined by being on an opportunity, that's p...