Hi Lisa,Each lead can have one acquisition program. The intent is the program that brought that person into the database is given acquisition credit. In most cases you have to set ...
You should definitely have a utm strategy in the links that you are creating for your SEM campaigns but more importantly, these should be pulled into your marketo through hidden ut...
I agree with Lucho. At somepoint you will need this data so you might as well start placing people as members of programs and making them successes. Here's an post on how to back f...
You can track youtube views and how long someone has watched and have that info placed back in marketo. You can do the same for vimeo as well. As far as webinar providers, I have u...
It will depend on how you have stored the data. Do you have separate static lists for those that attended webinar A and registered for Webinar A and same for Webinar B. And/Or do y...
Try 1) Data value changes and use constraint new value is "Veronica" The sales owner field is tricky and not all logic works like it's suppose to. You can also try creating a smart...