Level 6
Diederik Martens, author of the book “Marketing Automation Untangled", is a frequently asked speaker on what it takes to successfully transform marketing, align with sales, and innovate with marketing technology.
Diederik was awarded the international Killer Content Award for his lead nurture campaign strategy at Quintiq. And he was named Marketo Champion 6 times!
Diederik works on marketing transformation projects for companies, mostly in B2B, such as DHL, Deloitte, Trend Micro, Lely, Essent, Staples, Innogy, BDO, Rockwool, PinkRoccade, Dassault Systèmes, Sungevity, Portbase, Wolf Oil, and many more.
Joined the community 05-02-2015
Level 6
Netherlands
CEO & Founder
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Hi,i didn't realize there are so many. I got one more time waster.being able to swap snippets on landing pages. Now you have to delete them and then insert a new one. This means yo...
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I have now experience with readyTalk, but it's quite possible the email address is the unique identifier. But I would just test it.
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2015
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Next to using anynomous reports (replacing LeadLander functionality), I also manually stamp ISP's, based on a custom lists I have built in the past years. This is because Marketo's...
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That's correct, it sends, based on the user that's logged in into Salesforce. So don't use lead owner tokes, as that would be weird. Alternatively don't use the insight emails, but...
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I've done some advance lead dispatching in the past. What if you have multiple people per country? And what if you don't know the value for country yet? You could either model lead...
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I always merge if it's the same person. But I keep the most relevant email address as THE email address (personal business email address. E.g. first.last@company.com). I have a fie...
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2014
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Hi Catrin,There can be a variety of reasons.- This list contained duplicate email addresses. In that case It will only send once per address.- You had 1,097 leads in the list, but ...
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Yes, but don't use DIV, as it's not cross platform supported. You can use background images in a cell and then have text in front of it. This would provide issues with outlook, but...
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You can only segment each block by one type of segment (e.g. language, persona, buying stage). But you can't have nested segments. You could either create a whole lot of segment co...
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by Diederik_Marte4
in Champion Program Discussions
12-28-2015
Latest Post 12-28-2015 by Diederik_Marte4
It might be that you don't have write access on the SFDC field. So SFDC restores it back to 0. It could also be the contact is owned by an inactive owner or there's a validation er...
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