Diederik_Marte4

Diederik_Marte4

Contact Me
Online Status
Offline
Date Last Visited
‎11-09-2022 11:45 AM
Level 6
Diederik Martens, author of the book “Marketing Automation Untangled", is a frequently asked speaker on what it takes to successfully transform marketing, align with sales, and innovate with marketing technology. Diederik was awarded the international Killer Content Award for his lead nurture campaign strategy at Quintiq. And he was named Marketo Champion 6 times! Diederik works on marketing transformation projects for companies, mostly in B2B, such as DHL, Deloitte, Trend Micro, Lely, Essent, Staples, Innogy, BDO, Rockwool, PinkRoccade, Dassault Systèmes, Sungevity, Portbase, Wolf Oil, and many more.
Joined the community 05-02-2015
Rank Icon Level 6
CEO & Founder
Netherlands
  • Re: Just do it! Marketo so-called minor missing features

    Hi,i didn't realize there are so many. I got one more time waster.being able to swap snippets on landing pages. Now you have to delete them and then insert a new one. This means you need to position it correctly again (in all segments!!!). Really time consuming if you have a lot of snippets on a pag...

    image_type
    Discussions
    8105 4 1
  • Re: One lead/contact multiple email addresses

    I have now experience with readyTalk, but it's quite possible the email address is the unique identifier. But I would just test it.

    image_type
    Discussions
    2899 1 0
  • solved badge Re: Removal of "Is Anonymous" filters.

    Next to using anynomous reports (replacing LeadLander functionality), I also manually stamp ISP's, based on a custom lists I have built in the past years. This is because Marketo's ISP list is just very very very poor. My anonymous web visit reports, with custom ISP field filter, are way better than...

    image_type
    Discussions
    6780 0 3
  • solved badge Re: Can you send Insight emails from the sender and not owner?

    That's correct, it sends, based on the user that's logged in into Salesforce. So don't use lead owner tokes, as that would be weird. Alternatively don't use the insight emails, but request a campaign, which sends the email (but with lead owner tokens). Or you could create a shared/generic user in SF...

    image_type
    Discussions
    2126 0 0
  • Re: Automatic lead assignment based on country

    I've done some advance lead dispatching in the past. What if you have multiple people per country? And what if you don't know the value for country yet? You could either model lead assignment rules in Salesforce for example, but also in Marketo.You could use the same approach as above, and close of ...

    image_type
    Discussions
    1779 0 0
  • Re: One lead/contact multiple email addresses

    I always merge if it's the same person. But I keep the most relevant email address as THE email address (personal business email address. E.g. first.last@company.com). I have a field, which is called älternative email address, which I at least store the alternative email address (e.g. myname@gmail.c...

    image_type
    Discussions
    2898 1 2
  • Re: Gap between no. of leads in (distribution) list and no. of sents i...

    Hi Catrin,There can be a variety of reasons.- This list contained duplicate email addresses. In that case It will only send once per address.- You had 1,097 leads in the list, but some were blocked (e.g. unsubscribed)- You had >1,097 leads in the list, but after blocked it should have gone to 1,097,...

    image_type
    Discussions
    873 0 0
  • Re: Is there a way to layer images in emails?

    Yes, but don't use DIV, as it's not cross platform supported. You can use background images in a cell and then have text in front of it. This would provide issues with outlook, but you can add specific MSO code for this (e.g. v:rect and v:fill).

    image_type
    Discussions
    2155 0 0
  • Re: Dynamic Content Based on Multiple Segments

    You can only segment each block by one type of segment (e.g. language, persona, buying stage). But you can't have nested segments. You could either create a whole lot of segment combinations. Or set up multiple emails. Or like one of the ideas below and wait.There're some ideas on this:- - - - ht...

    image_type
    Discussions
    2920 1 1
  • Re: SFDC changing lead score... need help troubleshooting

    It might be that you don't have write access on the SFDC field. So SFDC restores it back to 0. It could also be the contact is owned by an inactive owner or there's a validation error. In both cases changes are not kept in SFDC. Or maybe there's a formula for this SFDC field, which says the value mu...

    image_type
    Discussions
    2197 3 0

Top Badges Earned

Customize up to 8 badges at the top of your trophy case for all other Community members to see!Customize up to 8 badges at the top of your trophy case for all other Community members to see!
  • Seeker Seeker Earned on 8.31.22 Earned by 681 people Select to learn more
  • Contributor Contributor Earned on 10.05.21 Earned by 280 people Select to learn more
  • Publish 1 Publish 1 Earned on 10.05.21 Earned by 157 people Select to learn more
  • Ignite 1 Ignite 1 Earned on 10.05.21 Earned by 4288 people Select to learn more
  • Give Back 1 Give Back 1 Earned on 10.05.21 Earned by 4385 people Select to learn more
  • Affirm 1 Affirm 1 Earned on 10.05.21 Earned by 717 people Select to learn more
  • Shape 1 Shape 1 Earned on 10.05.21 Earned by 838 people Select to learn more
  • Give Back 10 Give Back 10 Earned on 10.05.21 Earned by 721 people Select to learn more
Public Statistics
Name
Location Netherlands
Personal web page https://chapmanbright.com
Date Registered ‎02-05-2015 09:18 PM
Date Last Visited ‎11-09-2022 11:45 AM
Total Messages Posted 150
Total Tags 1
Likes Received 82
Likes from