About KellyJoHorton

KellyJoHorton · ‎04-07-2021

Do not do this yourself if you haven't done it before. Especially the DKIM and SPF for branded landing page domain and email links. There is a very long list of best practices to consider in these buckets: Governance Naming conventions Custom permissions and roles Integrations Landing page and email templates Segmentations Operational programs And the list goes on.

KellyJoHorton · ‎10-04-2019

We use Vidyard at Docker, and use the percentage watched for scoring.

KellyJoHorton · ‎09-23-2019

I would add #2 from Smart Campaigns to the Email section just to be safe. It's in my email send checklist as well. Great checklist.

KellyJoHorton · ‎09-18-2019

Here's what I found out about the GTW integration. It was done in the early days. They were one of the first LaunchPoint partners. But the team at GTW didn't actually write the integration. Marketo did, because they wanted it up on the website fast, because it was a critical integration for customers. If you look at the properties in the PDF of the implementation guide you will see it is owned by Marketo University. So, GTW is not actually a true LaunchPoint Partner, even though they're on the site. They tell me they are in the process of writing their own integration that will have support for their new API 2.0, which the current Marketo integration doesn't support (specifically for the simulated live webinars). So, they're a bit of an anomaly. No word on when their integration will be done.

KellyJoHorton · ‎08-01-2019

I have support tickets logged with both LogMeIn and Marketo, and both parties are saying "not it." It's incredibly frustrating.

KellyJoHorton · ‎07-31-2019

Who is responsible for the quality of the integrations that are listed on the LaunchPoint website? GoToWebinar has been throwing registration errors for the past few months. I have had a support ticket open with them since April 19th. They say they don't support "3rd party integrations." But isn't supporting a native integration one of the requirements to keeping your listing on the LaunchPoint website? Are LaunchPoint partners responsible for keeping their integration code up to date? Is there any ongoing verification process between Marketo and the vendors to ensure the integrations actually work? #FRUSTRATED‌

KellyJoHorton · ‎04-11-2019

Insert FacePalm emoji here.

KellyJoHorton · ‎03-15-2019

I had another disconnect this week, so it's definitely not fixed.

KellyJoHorton · ‎03-07-2019

Following this thread intently so I can validate I don't have the same problem.

KellyJoHorton · ‎03-05-2019

I second all other comments above. You can use tags for Author and Owner (who built it and who manages it). I use the audit trail in the admin dashboard to see who deleted, edited, etc. However the audit trail only goes back 30 days, even though it lets you try to set a data range. So you can only see 30 days back unfortunately. Not sure why the other options are there since they have never worked.

KellyJoHorton · ‎01-25-2019

I am going to check the connection every day now too, because I only get the alerts when someone schedules a webinar and people start signing up. At that point it's too late. It seems like the token is expiring every 24 hours now or something.

KellyJoHorton · ‎01-25-2019

There are many of us who are experiencing the issue where the sync between GoTo Webinar and Marketo fails on a regular basis. I'd like to use this post to keep people updated on the progress of hopefully fixing this bug since we can't all be added to the internal Marketo Jira ticket. If Marketo Product could update us on progress in the comments we'd appreciate it. Please comment if you are experiencing this problem. In the meantime do the following: Set up an alert for webinar statuses that are "Registration Error". This is the only way you will know when the sync breaks. I send an alert to myself and one of the marketing managers when the sync breaks. When you get an alert go to Admin > LaunchPoint. You will see a 400 error under the Status column for your GoToWebinar integration. Double click to refresh your connection. Go to each current webinar program you have and choose Event Actions > Refresh from Webinar Provider to update all program member statuses to match what's in GTW.

KellyJoHorton · ‎01-24-2019

I have confirmed with Marketo that the random disconnects are a bug, and the issue has been escalated. In the meantime, we just ran a webinar in EMEA this morning and I didn't know the GTW connection had disconnected with the 400 error, so none of the attendee statuses got updated in Marketo. Is there a way to force GTW to update statuses? (push the data to Marketo). Or do we have to manually export the list from GTW and import the status updates to Marketo? Such a pain.

KellyJoHorton · ‎01-14-2019

Sorry, I didn't get notified of your reply. I will create a post with the documentation on how to set it up.

KellyJoHorton · ‎01-04-2019

Natasa, GTW Simulated Live uses the GTW V2 API which Marketo doesn't support (yet), so you do have to use Zapier as the middleware or write a custom integration. I have set up the webhook and Zap to create registrations from a Marketo form to a simulated Live webinar so far, and I'd be happy to share the documentation on how to do that piece. I am currently working on the second piece which is to pull in updated status info, and the personalized webinar URL.

KellyJoHorton · ‎12-11-2018

I know this is a really old thread, but I want to confirm this is still happening. I refreshed my token less than a month ago, and got the dreaded 400 sync error overnight. I now have to keep a smart list of people who have a program status of Webinar > Registration Error just to know when the sync is failing.

KellyJoHorton · ‎11-01-2018

I use a string field for opt-ins and opt-outs in a "Checkboxes" (plural) field type that writes a True, False or NULL, depending on what the person chooses. You always want to know if someone has answered Yes, No or never answered the question at all (NULL).

KellyJoHorton · ‎10-04-2018

As was said above, the clicks are most likely the result of email security software like Barracuda, which clicks links in emails to look for viruses before it actually delivers the email to the inbox. You can easily see if these clicks are pre-clicks or ghost clicks by looking at the Activity log. It will show Email Opened and Email Clicked before the email is actually delivered. Then you may see a real open and click after the email is delivered. I haven't reported on clicks in a long time, because it's just not accurate anymore. You could use a filter of Clicked Link AND Viewed Web Page, but I think there are some security tools now that actually go view the web page as well.

KellyJoHorton · ‎07-27-2018

I haven't been able to login to the Community for months, and look what I missed! This is great Courtney Grimes I have it bookmarked.

KellyJoHorton · ‎05-07-2018

This cannot be a "run through once" deal because people need to be able to opt in and opt out as many times as they want.

KellyJoHorton · ‎05-04-2018

Fantastic. So I can use anything but yes in lower case. Brilliant.

KellyJoHorton · ‎05-03-2018

It's a custom field with the datatype of String. I guess that wasn't clear in my original post.

KellyJoHorton · ‎05-03-2018

Here's my dilemma, I want my opt-in field on my forms to be a String datatype not a boolean, because I want to know who hasn't opted in or opted out yet. So I add a field of type Checkboxes on a form, but it only has one value and that value stores a "yes" if the box is checked. My custom field is a datatype of String. If someone submits that form without checking the box it stores a value of "no" as if it's a boolean field. I don't want it to change the field value at all if someone doesn't check the box. This is messing up my GDPR and CASL opt-out compliance time/date stamps. I want the value to be NULL if there's no action. I am assuming I will have to add a second checkbox with a value of "no" and hide it with a display:none or something. Is this the only way around this? Why does the Checkboxes field type act like a boolean if you only give it one value? Bueller? Bueller? Anyone?

KellyJoHorton · ‎04-19-2018

You just made my day. :^)

KellyJoHorton · ‎04-12-2018

Two thoughts here: Marketo support will be bombarded by customers asking for help in deleting data if someone exercises their right to erasure. Marketo will have to have a small team of people who do nothing but wipe out data, since we can't do it ourselves. The anonymization requirements are just that you can't reverse engineer what data is left and figure out who the person is. So, as you said, you can easily make the person record anonymous, but you can still see all of the data value changes (including name, email, etc.) in the Activity log, which is the problem.

KellyJoHorton · ‎03-08-2018

You are singing to the choir. I run into these things every day, and I'm just realizing I've become numb to them because I've been working in Marketo for so long.

KellyJoHorton · ‎08-14-2017

Emily, I'm with Sanford on the ReCAPTCHA idea. Bots work because they have JavaScript disabled. When you disable JavaScript in your browser you will see that all fields in your form show up, including hidden fields (try it if you haven't seen this already). Having JavaScript disabled allows you to put whatever you want in a field, including just a space, without having to go through any validation.

KellyJoHorton · ‎12-13-2016

Thanks for the link to the code snippet.

KellyJoHorton · ‎12-13-2016

I'm just going to make the checkbox mandatory. Wouldn't that work?

KellyJoHorton · ‎12-13-2016

Here's how I (and the legal team at my company) have interpreted the law. 1. You only have to comply on forms that are targeting Russian citizens. So if someone from Russia hits our U.S. website we don't have to comply, because our forms are in English and we are targeting U.S. citizens. 2. On Russian forms you have to ask "Are you a Russian citizen?" If they answer yes, you have to ask in a very specific way if they consent to you storing their personal data on a server in Russia and a server in the U.S. or wherever you're based. Make this field required. If they don't check the box they can't submit the form. 3. If they consent you have to create a mechanism that immediately sends the data to the Russian server on form submit. I'm using a webhook. There are companies that will sell you server space in Russia so you don't have to have your own physical server there. We are using one of these third parties.

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