Michaela_Iery3

Marketo Employee

Joined the community 21-07-2016

Marketo Employee

Principal Business Consultant

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Marketo Engage and Adobe Experience Cloud: A Series - Part 4: Consider...

by Michaela_Iery3 09-19-2022

Previous Series PostsPart 1: An Overview of Marketo Engage Integrations with Adobe Experience CloudPart 2: Use Cases for Marketo with the AEC ConnectorPart 3: Use Cases for Marketo with AEP Connections In our final post in the series about Marketo’s integrations with the rest of the Adobe Experience...

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Marketo Engage and Adobe Experience Cloud: A Series - Part 3: Use Case...

by Michaela_Iery3 09-12-2022

We’ve now explored the possibilities using the out-of-the-box Adobe Experience Cloud connector with Marketo, which allows sharing matched-cookie audiences between Marketo and some other Adobe Experience Cloud applications. In this post, we’ll look at how purchasing the Adobe Experience Platform and ...

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Marketo Engage and Adobe Experience Cloud - A Series Part 2: Use Cases...

by Michaela_Iery3 09-06-2022

In part one of this series, we looked at the two ways to integrate Marketo with other Adobe Experience Cloud applications and how those two integrations work at a high-level. In part two, we will dive more deeply into the AEC Connector integration and how you might leverage this integration. As a re...

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Marketo Engage and Adobe Experience Cloud: A Series: Part 1 - An Overv...

by Michaela_Iery3 08-26-2022

In this four-part blog series, we will explore Adobe Marketo Engage (Marketo) and how it fits into the Adobe Experience Cloud (AEC), as well as options for integrating Marketo with the Adobe Experience Cloud, and what we see as some exciting use cases for integration. What is Adobe Experience Cloud?...

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Re: Webhook not firing

by Michaela_Iery3 03-21-2018

Well, the 200 code makes me think that from Marketo's point of view, it received a suitable response receipt from the server. Which makes me think it's on their side. You said you have another webhook with the partner that is working fine - did you compare the two to see what is different in the URL...

Discussions

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Re: Revenue Cycle Analytics: Revenue vs. Expected Revenue

by Michaela_Iery3 07-27-2017

Hi, Rachel:Without knowing how your specific instance of SFDC is configured it's possible that the opportunity was won, but your SFDC didn't update the probability/stage. That has to be set up on the SFDC side. So in theory, your "Expected Revenue" (which remember is based on Opportunity Probability...

Blogs

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Re: Company Web Activity Reports: A Sales Team's Dream Data

by Michaela_Iery3 04-27-2017

Hi - inferred data is always going to be at the mercy of the IP data itself, and inferred regional data is always going to be a bit of a mixed bag, due to everything from travel to VPNs to regional ISP hubs. For example, depending on if I'm visiting a client, if I'm at home and/or if I'm on my VPN, ...

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Re: Will I properly pull leads into my Revenue Cycle Modeler?

by Michaela_Iery3 03-30-2017

Your model is built so that someone can only move from Known to MQL or from Nurturing to MQL. If you want to be able to have people move to MQL from other stages (prospect, recycle, etc.) then you need to add arrows for those transitions as well.

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Re: Will I properly pull leads into my Revenue Cycle Modeler?

by Michaela_Iery3 03-22-2017

Well, it wouldn't nullify them, it would just "skip" them (but the same would be true if you brought them in through your initial proposal too). I have seen models where people set up their RCM smart campaigns to take someone through each step, even if it's literally just for 1 minute, just to kind ...

Discussions

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Re: Duplicates in Smart List

by Michaela_Iery3 03-22-2017

Good article from one of our senior technical consultants here:Native De-Dupe Behavior by Activity

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