Hi, Yexi Yuan Thank you for pointing out this clarification - I'll update my blog post. I should have clarified that when a lead is created, the fields being populated for the firs...
I recently worked with a B2C client on a campaign where they were targeting leads when they reached a specific mid-stage of the sales cycle with some SMS and email messaging. In th...
Thanks, David! It's amazing what a difference the trigger campaigns can make to a large database. In terms of Orion, I can't speak to the specifics as well as our more technical co...
In case you missed it, Marketo just introduced with the Summer 16 Release our new integration with Vibes, a terrific new way to leverage SMS within Marketo. Isn't it great? But man...
According to my friends in technical - and this is me putting a non-technical jargon on it because I am SO not on the tech side to be able to explain it like they would - basically...
I recently wrote a blog post on this issue - it could be based on how you are using triggers for non-time-sensitive campaigns. Before You Pull the Trigger on Triggers
Reduce Workload, Maximize Consistency (and Get Your Marketing Automation Geek On While You're Doing It!)I think most of us are leveraging system-level tokens and lead-level tokens ...