More Marketo Engage customers are bringing Adobe Experience Platform (AEP) into their marketing tech stack or are new-to-Marketo customers who have purchased AEP and made the decis...
One-to-Many Data Options in Marketo Engage: Marketo Data Architecture for the Non-Data Architect
As the old marketing expression goes – Content is King. But I posit that Data runs...
Marketo Measure is a business-to-business (B2B) marketing attribution solution that tracks and reports on the effectiveness of marketing efforts and channels. Adobe offers both sta...
So, not too long ago, my fellow Adobe Professional Services consultants and I were having a mini-meltdown in our Slack channel because one of our productivity tools had changed the...
If you missed the announcement last month, Adobe made Marketo Engage’s Dynamic Chat – which is available free to all Marketo Engage licenses – even better! Here’s a great breakdown...
SMS (that stands for Short Message Service, if you were wondering) is an incredibly powerful tool for engaging with clients – after all, the open rate of SMS is 98% and text messag...
Previous Series Posts
Part 1: An Overview of Marketo Engage Integrations with Adobe Experience Cloud
Part 2: Use Cases for Marketo with the AEC Connector
Part 3: Use Cases for Mark...
We’ve now explored the possibilities using the out-of-the-box Adobe Experience Cloud connector with Marketo, which allows sharing matched-cookie audiences between Marketo and some ...
In part one of this series, we looked at the two ways to integrate Marketo with other Adobe Experience Cloud applications and how those two integrations work at a high-level. In pa...