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If you set up SFDC campaigns for the Marketo programs, you can also look at the Campaigns with Influenced Opportunities report in SFDC.
It is hard to say without seeing the program, but Josh does have a point. I have set up a number of nurtures with an initial triggered campaign that sent out the first email and then routed the lead to the engagement program. I normally put a wait step before adding to the engagement program to avoi...
It might take a bit of work, but you can run separate email performance reports by month (just adjust the date in the set up section).
A static list is probably your best bet. If you want to experiment with something else, you could try with SFDC campaigns membership, maybe a separate one for each one of your different type of customer or set up a custom field for that purpose.
Hi Mike,You can also have a look at this post from a few days back for an alternate solution to lead source using UTM paramenters: Solution to using UTM parameters & cookies to capture lead source information
Also, make sure that all triggered campaigns have actually been deactivated and assets have been unapproved.
As you are investigating, also look at the activity log of the leads that did not sync over - could it be that they are missing a field required in SFDC (such as company name). As a temporary fix, you could sync as part of a flow action. That might even provide more intel about what is going wrong.
I second knak.io - I took a look at it last week and it looks pretty cool. A word of caution - if you do contract a developer to code a template for you, make sure they know how to code for Marketo, and not only for emails. That will save you a lot of time and money.
Courtney Grimes encountered something like this recently. Tagging her to see if it was a similar issue.
Theoretically, yes - if you set the qualification rules to allow records to go through the campaign more than once. It is hard to answer without seeing what the smart list, the flow and the qualification rules are. If you export the campaign to excel and post it, the community will be able to give y...