Alex_Stanton1

We are looking for a Marketing Operations Manager to join the WorkWave Marketing team in Holmdel. NJ. As the Marketing Operations Manager you will use your passion for marketing technologies to oversee the marketing technology stack and support the development and optimization of marketing campaigns. Tap into your talents using reports and analytics to drill down and measure the performance of marketing efforts, while contributing to the team in an open, collaborative environment. WHAT YOU'LL DO: Manage marketing technology stack including data flow, permissions, and bugs across systems. Interact with a large variety of technologies, data and service vendors. Manage email marketing calendar and execution of all email programs. Develop, monitor, test, and optimize Marketo programs Troubleshoot and QA campaigns, workflows, data issues and other key marketing operations functions Track and analyze data relating to campaign metrics to improve and optimize programs Build list segmentation and pre-deployment testing to leverage the marketing database. Ensure processes and best practices are in place to maintain the integrity of the CRM data. WHAT YOU'LL NEED: BA or BS degree in marketing, business or related field. 2-5+ years of hands-on marketing operations, demand generation execution in marketing automation / operations / analytics. Advanced user of Marketo and Salesforce or related systems. Understanding of lead management processes and technologies. Excellent communication skills: verbal, written, presentation. A FEW WORDS FROM THE HIRING MANAGER: "We are looking for someone with passion! If you find yourself nerding out over new marketing tools or in love with tackling new projects, this role is for you. Get ready to roll up your sleeves, work hard but also have fun. You'll need a combination of both technical savvy and analytical mindset to find success as our new Marketing Operations Manager." READ MORE >> or APPLY HERE >> ... View more

Since this is new, the question will probably come up: how is the number of marketable leads on the new Lead Dashboard calculated? (Image from this post: Winter 2016 Release The answer is at the bottom of this article Lead Database Dashboard:​ Marketable Leads: The number of all-time leads for the workspace, minus the following: leads without an email address, leads whose email has hard bounced, leads that are blacklisted, leads that have unsubscribed, leads currently set to Marketing Suspended. This very similar to the characteristics of leads blocked from mailing, with the exception of the leads with email suspended in the past 24 hours. ... View more

A number of fields are missing from the Field Mapping section but display in Field Management. This is because the Field Mapping section of the instance displays the mapping for when the initial integration took place, instead of a current picture (I am only referring to the view, not to be able to edit again). I use the feature a lot to verify that Mkto fields and SFDC fields are properly mapped at the sync, but it would be brilliant to be able to do visually inspect also later. ... View more

Is anyone using the SurveyMonkey integration? Any feedback? ... View more