Correct me if I'm wrong, but I think what Josh Hill​ is saying is this: Let's pretend you have 3 groups of people that you want to send the same content to: 1 for people who haven't ever really engaged with you 1 for people who've had minimal engagement with you 1 for people who've had a lot of engagement with you You may want to send the same content to all 3 groups of people, but you may want to adjust the frequency at which you send it based on how engaged your audience is with you. Since the cadence of a stream applies to everyone in it, you can't adjust (at least easily) the cadence for different segments within a stream. Instead, the way you would do this is by creating separate streams for each segment. For the people who haven't every really engaged with you, sending 1 email every 4 weeks might make sense, so you would put them into stream 1 where the cadence is 1 email every 4 weeks. This way, they get the content slowly over time and don't feel like they're being blasted with spam about something they're not interested in. For the people who've had minimal engagement with you, perhaps you want to send them 1 email every 2 weeks, so you would put them into stream 2 where the cadence is 1 email every 2 weeks. This enables you to continue the conversation with them at a leisurely pace without pushing too hard. For the people who've engaged with you a lot, perhaps you want to send them 2 emails every week, so you would put them into stream 3 where the cadence is 2 emails per week. Even though they're getting the same content as the people who are less engaged, you may be able to accelerate them through your pipeline, since they're actively engaging with you and showing they want to learn more. Don't take the cadences I've listed above too literally as they'll obviously vary depending on your audience and business. If you wanted to send different content to people depending on how your audience is segmented, you could also use streams to achieve this. Just split people into streams based on whatever criteria you're using, and drop different content into the streams instead of recycling the same content like you would in the example above. ... View more

Hi Adam, I am running into this same issue. With default programs, I was able to get engagement scores to show up after I added smart campaigns to make the following program status changes happen within the nested default programs, but I'm lost here since these program statuses obviously don't exist within event programs. Email Blast -> Sent Email Blast -> Clicked Email Blast -> Unsubscribed ... View more