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Yep, that's an option as well, @Jo_Pitts1! It's likely that OP and their team are using AEM as their CMS, so they thought of creating a form through it instead of a custom HTML
Gotcha! Thank you for that background, @Laurenrich! I think apart from AI capabilities Marketo is well equipped for personalized nurture based on persona, account, stage, etc. (aka nurturing based on multiple attributes considered simultaneously). You just need a solid strategy and build to take car...
@Recho, here's the link for your ready reference: https://blog.teknkl.com/pre-fill-any-site-any-form/ You can also explore the Web Personalization (RTP) module of Marketo to deliver personalized web experiences to your web visitors based on their marketing data (stage, persona, etc.). You'd need to ...
Some pointers you'd like to consider for this are below: 6sense conversational emailUses artificial intelligence to personalize emails and create a more engaging experience for recipients.Platform supports personalization and audience targeting, but they're limited to what data 6sense has access to....
Agreed, using Marketo forms if possible is any day better than having to go through the hoops of background form submission from a non-Marketo form. The latter should only be preferred when the former is not an option. @Michael_Florin, here I believe @Romina doesn't want to create additional custom ...
I agree! The question should be more about is that the data accurate than how to pull that data in the first place. I'd think if people are filling out forms, engaging via meaningful and solid interactions, and progressing through the funnel, then it's a direct and fairly good indicator of email/mar...
I agree and feel you, @Zoe_Forman! Being able to have the Recipient Time Zone setting in a campaign/Send Email flow step would be a great feature addition indeed. Also, with engagement programs, if you have all the content as plain email assets (i.e., no nested default programs) in the stream, you c...
You're welcome, @pathakshubham! 🙂
Well, BIMI doesn't operate at the Marketo-partition/DB level. A default BIMI record should be published at the Organizational Domain, allowing it to be inherited by all subdomains. However, if a BIMI record is found at that subdomain, the mailbox provider can use it (even if it differs from the BIM...
Agreed with @Michael_Florin! The Date of Activity constraint in triggers only makes sense if you're using it in conjunction with the "number of times" constraint, as it creates a time window for activities that have the same characteristics. A trigger fires only upon a new activity entry. It doesn't...