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@Dave_Roberts, thanks for your comment. Glad that you liked the post. So many teams miss Marketo’s superpower by treating it as just another tool instead of the growth engine it is. Love your litmus test—real ops excellence is what others can build after you. That’s the difference between quick fixe...
Tools like Marketo Engage sit at the core of modern marketing and revenue operations. But many teams treat it as a tactical platform—used for emails, forms, and basic lead management—rather than as a strategic system that drives scale, insights, and growth across the organization. This mindset sever...
Many congratulations, @Zoe_Forman, @AjayS, and @Amit_Jain!
Remember that awkward silence when you walk into a store and nobody greets you? Yeah, online shoppers deserve better. In today's digital world, personalized interactions aren't just a courtesy; they're the curtain call. That's where the dynamic duo of Adobe Dynamic Chat and Marketo Engage enter the ...
This is great, @michellechopin! Thank you for sharing these! I am going to bookmark this and share it with people who're preparing for the exam. Just adding here the link to the article by Veronica on how the new Business Practitioner Expert exam has changed from the previous Marketo Certified Exper...
Thank you so much, @Jon_Chen, @Jo_Pitts1, @Dave_Roberts, @uditmathur! 😇 I have learned a lot from many people here too, notably, @SanfordWhiteman (aka Sandy), @Jo_Pitts1, Katja, @Christiane_Rode, and @Dave_Roberts! It's been a privilege to be part of such an amazing community and I look forward to ...
Yes, a non-operational email would not be sent if the person has already reached the communication limits no matter the type of campaign that sends it.
@IAmCarrie, communication limits are applied to individual records, not per email address (the email address is not taken into consideration, just the lead's record ID)! So two records with the same email address will have their own communication limits managed separately! Since you have duplicates ...
This is a great article, @AjayS! Love all the points you have highlighted.
Yes! Including the Program/Asset ID in the name itself makes life so much easier.