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Well, @kblumberg, the scores and status values are subjective and tend to differ from company - company based on their marketing strategy, buyer journey, interactions, etc. A Typical engagement program channel's statuses could be - Delivered, Opened, Visited Webpage, Engaged - Filled out Form, Unsub...
@Amod_Kumar_Shar, to give you some background, A program in Marketo is a primary container of all your marketing assets. You'd essentially create a Marketo program for your Marketing intiatives, operations, and almost of your needs. A Marketo program can have several assets like email, smart campaig...
I think this should be easy! Marketo only records do not get created and synced with the SFDC on their own, i.e., w/o explicitly syncing people over to the SFDC using Sync to SFDC flow step, or w/o running people through the implicit sync flow steps (like Add Person to SFDC Campaign, Change SFDC Cam...
Hi @Anna_Blanchet1, Apologies for jumping in but I think I can answer this question! With the "Bot Activity Identification" feature turned on in Marketo and the "Log Bot Activity" option disabled, the identified bot activities would not enter in the Marketo subscription itself and hence they'd not b...
@beccasangwin, AFAIK this is included in all the subscriptions of the Marketo instance at no additoinal cost. @Sreekanth_Reddy , please feel free to correct me if I'm wrong here. 🙂
Agreed with all the things you said, @Vinay_Kumar! One can't run quality marketing and drive growth outta the bad data. Thank you!
Thank you, @fsalazar! To find the available API daily limit and the Requests per API user for the last 7 days in your Marketo instance, you can navigate to Marketo > Admin > Web Services. The other limts, i.e., Concurrency and Rate limits are standard across all the Marketo instances.
It's an absolute honor to be a Marketo advocate and being featured in the spotlight! Thank you so much, @Jon_Chen!
Did you recently inherited a Marketo instance, and would like to do comprehensive implementation review process? Or, do you have an audit coming up as a part of periodic instance health check? If yes, you should check out the attached resource, where I've tried covering the items you should go throu...
@Maha89, if you do not include the {{system.unsubscribeLink}} token in the email, Marketo will automatically add the unsubscribe content added in the Marketo > Admin > Email settings. Conversely, if you include the {{system.unsubscribeLink}} token in your marketing emails, the default settings con...