Karen_Black

Can someone explain why the email performance report, and the Standard Program reports dont match. The performance report says we delivered to 10k+, but when we clicked on the program, the summary of members was only 9,860. Any help would be greatly appreciated!

I would think that the leads count from the email performance report would equal the click names in our smart list (clicks link in email) but their is a delta. Any clue why this is happening?

Is it just us, or does this happen to others? When I pull an email performance report for a campaign, every time I refresh, the numbers change. I can understand the clicks and unsubscribes changing...but we are running into the issue of delivered goes down, and soft bounces goes up.

We pulled a smart list of leads with no first name, last name or email address. Looks like we have quite a few within our system. If fields are required within the marketo environment, how are these leads created?

We had a campaign run where there were over 300 page reviews. But when we pulled a smart list on who viewed web page, only 3 names showed up. Anyone know why the large discrepancy?

Is it me, or do you notice that the numbers within the reports change when you refresh the reports...and not in a good way.For example, one day hard bounces are at 100, the next day, they are at 88. or delivered is 34, 997 and the next day it goes down by a few.If this is the case, what is the caus...