Completely agree with these opinions. If a data vendor is selling people's names to you, then it is not GDPR compliant. Legitimate interest, from my understanding, means that the p...
I'm not sure, other than Sanford's suggestion, that there is a good out of the box way to track unique visits, aside from tracking every page with a counter from a smart campaign t...
Agree with this... batch campaigns are more effective in measuring time-based activity. Given that you're looking to score based on weekly activity, you could run this smart campai...
What tool is your embedded form sending data to? What is the hosting service? I agree 100% with Gregoire that replacing that form with a Marketo-hosted form is ideal. What is your ...
Hi Marketing Nation. One of our groups is looking to evaluate video marketing platforms and mentioned a tool called TwentyThree. On the surface, it appears to be very cost effectiv...
If you market in an industry whose target audience prefers to be addressed more formally (such as lawyers, academics, physicians, medical directors, etc.), you should find this tip...
Hi Rachel - it is correct that your CSV list imports will be added to the lead database. However, if you have pre-existing leads in your Marketo org, you may not see the lead datab...
Hi Ashey - if you are open to working with an agency, my company can definitely help. Let me know if you'd like to chat and I can put you in touch with our sales. I personally have...