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Completely agree with these opinions. If a data vendor is selling people's names to you, then it is not GDPR compliant. Legitimate interest, from my understanding, means that the person has requested information about one of your products (and even there it can be a gray area) or has submitted the...
@jay - this is great! Can you add HTML elements in this replacement text (such as an anchor tag to direct to a replay page)?
I'm not sure, other than Sanford's suggestion, that there is a good out of the box way to track unique visits, aside from tracking every page with a counter from a smart campaign trigger. That would theoretically give you what you need but it's not very scalable.
Agree with this... batch campaigns are more effective in measuring time-based activity. Given that you're looking to score based on weekly activity, you could run this smart campaign as a weekly batch during the weekend to ensure that you're not impacting your campaigns during the week.I would slig...
What tool is your embedded form sending data to? What is the hosting service? I agree 100% with Gregoire that replacing that form with a Marketo-hosted form is ideal. What is your business case for using a non-Marketo form in this instance?
Hi Marketing Nation. One of our groups is looking to evaluate video marketing platforms and mentioned a tool called TwentyThree. On the surface, it appears to be very cost effective and has a decent integration with Marketo. Who has used it and can provide feedback? How does it compare to Vidyar...
If you market in an industry whose target audience prefers to be addressed more formally (such as lawyers, academics, physicians, medical directors, etc.), you should find this tip usefulIn your industry, you ideally want to address your high-value audience by their professional titles, especially i...
Hi Rachel - it is correct that your CSV list imports will be added to the lead database. However, if you have pre-existing leads in your Marketo org, you may not see the lead database count increase by the number of leads in your CSV, as Marketo will de-duplicate any leads that already exist in you...
Hi Ashey - if you are open to working with an agency, my company can definitely help. Let me know if you'd like to chat and I can put you in touch with our sales. I personally have a lot of experience in the oncology tech space.