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I would concur - in our market generally 48 to 72 hours is the best timeframe by which to evaluate an email.In our org, I have workspaces set up for our distinct marketing regions, so the single Email Performance & Link Performance would not be optimal. Is anyone using RCE to deliver these reports?...
Good question. I'd like to learn. I push "notes" to SFDC through creating a completed task and adding my notes into the comments section. I don't believe Marketo can write to the SFDC "Notes and Attachments" section. This example is definitely coming from Mailchimp. @kelly - Can you share info a...
Here is the link I referred to. The writeup on the "Slinky campaign" is the one I referred to. It appears that it's ETA is TBD. jeffrshearer.com/marketo-protips/
Amanda Thomas This deck is really great. Have you seen a good response from your Sales reps since presenting this deck? What type of sales profile are most of these folks? I have conducted the same type of presentations (less the cool memes), and because our reps are mainly outside reps we get v...
Unfortunately, you can't get that information in RCE (only summary data). What type of program did you send that email through? Was it synched with your CRM?
Yes - if you know the date and program attributes by which the email was sent, you can pull the email name (or the email subject) into the Email Analysis Report for that time frame. RCE will report on the email as having been deleted, but since RCE is based on a data warehouse that refreshes each n...
Hi Sara - if you were at Summit, there were some great tips on this topic in the ProTips session. I can send you a URL link to some of their material.
Patricia,I would heed Greg's advice regarding centralized scoring. There are some great sample programs in the Marketo program library that you can use as a starter. The first org that I inherited had scoring workflow scattered throughout campaigns and it made our scoring model very hard to defend...
Are you trying to report statistics on that email that was sent? If so, you can use the RCE email analysis to evaluate the email performance.Unfortunately, in the current MLM application once an email is deleted it is forever deleted. It is always best to archive an asset if you believe that you w...