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Thanks for sharing the information. I have been practicing this for a few of my accounts. For some everything is working seamlessly, however for some we faced a data mismatch issue between both instances Marketo and On24. As you said "There is much more to learn and understand, which will come with...
Marketo has recently launched New Features of Dynamic Chat and these are: Chat Transcript: A new attribute "Chat Transcript" is added "Engaged with Dialogue" activity type which captures the URL of the conversation transcript.Support Integer and float field types: Now you can sync and capture Intege...
As the way we communicate with customers & prospects becomes more fluid, Chatbots have gradually become a part of modern marketing efforts. Curating conversations that are targeted and personalized is the key to creating a positive conversational experience for every web visitor. And when it comes...
Great article! Thanks for sharing
Do you feel Marketo’s standard reports are not bringing enough ROI insights to you? Do you wish to see how transparent your marketing influence is? Or are you planning to build a successful reporting around all the data points in your Lead Lifecycle? Here is how Marketo’s RCE answers all of the abov...
Marketo has rolled out a few more interesting features to Dynamic Chat: 1. Meeting Links for Dynamic Chat: You can now include a Teams or Meet link for Google and Outlook in every calendar invite that’s sent to visitors. 2. Support boolean field types: Now you can sync and capture boolean data type...
@JulienMarketo, Yes, you can tokenize interesting moments. @Chris_Willis1 has explained the same above. I have also explained the basics in a blog post: Make the most out of Interesting Moments.Hope this will help you start with interesting moment tokens.
Interesting Moments in Marketo are a good way to improve sales and marketing alignment in your company. Interesting Moments are one of the juiciest features in Marketo, however, I see very fewer marketers using them effectively. Interesting moments allow us to capture key moments in a lead's journe...
Nowadays, more and more businesses are adopting conversational marketing solutions as a part of their cross-channel marketing strategy. It has become the go-to strategy for driving customer engagement, enhancing customer experience, and driving more revenue. Chatbots, SMS apps, and Live chat are use...