Do you feel Marketo’s standard reports are not bringing enough ROI insights to you? Do you wish to see how transparent your marketing influence is? Or are you planning to build a successful reporting around all the data points in your Lead Lifecycle?
Here is how Marketo’s RCE answers all of the above and you can get the most out of this!
Revenue Cycle Explorer is Marketo’s advanced reporting tool that can help you make the funnel and marketing influence more transparent. When done right, the reports generated in RCE can help you make better decisions about what sort of programs and events to run.
Marketo’s standard reporting brings you a very limited view of how programs or channels are performing, how Marketo assets are driving engagement, sources leads are generated from, how your company’s web pages are performing, etc. However, RCE allows you to measure, understand, optimize and predict the revenue cycle.
Before you start using this tool, it is imperative you are well-versed with its functionality, features, and its limitations. Additionally, RCA and required settings should be enabled in your Marketo instance.
|Email Analysis||Metrics and attributes related to specific emails sent out|
|Lead Analysis||Lead and company metrics and attributes related to leads|
|Model Performance Analysis (Companies)||Metrics and attributes related to your revenue cycle model by company|
|Model Performance Analysis (Leads)||Metrics and attributes related to your revenue cycle model by lead|
|Opportunity Analysis||Lead and company metrics and attributes related to opportunities|
|Program Cost Analysis||Metrics and attributes regarding programs with at least one cost period|
|Program Membership Analysis||Metrics and attributes regarding programs with at least one member|
|Program Opportunity Analysis||Examine metrics and opportunity attributes related to programs|
|Program Revenue Stage Analysis||
Metrics and attributes based on your Revenue Cycle Model
Key highlights of RCE:
So, are you ready to play with your data to build some exciting reports?
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