Some really simple use cases for being able to do basic calculations and comparisons:
Person score = Behaviour score + demographic score
Send MQL on data value change IF New value...
I would add some program success statuses, especially for attending an event or webinar. In some setups Sales users can add a person to an event as registered, so that would not au...
That makes sense if the system was still processing your additions. Looks like the audience for your cast was determined while your adding members process was still processing.
I'm afraid this is not enough information to help you trouble shoot. You would need to provide a bit more input. Did you check the Engagement Program is switched on? Did you check ...
Interesting point. Only proves that it is extremely difficult to really catch the right people. I'm starting to warm up to your suggestion to exclude email clicks from scoring and ...
The filter is they are NOT in the program WITH a success status, so they can be in the program WITHOUT a success status. So your outcome will give all people who are not in any pro...
@Balkar_Singhmakes a good point. Lead scoring does in essence not work retrospectively and would require some preparation work to set up correctly. So for a quick fix I would go wi...
In addition, you could use a behavioural score field to track engagement levels so people with the highest score are your most engaged audience. You can prevent "old" engagement da...