Katja_Keesom

First of all, yes your understanding is correct. The Engagement Program remembers who has been sent to which content program and will not send the same person to the same program again. In addition, the Engagement Program will recognize members of those content programs and will not send a person to...

I would add some program success statuses, especially for attending an event or webinar. In some setups Sales users can add a person to an event as registered, so that would not automatically link to an activity registered in Marketo. Also, I would think twice about whether you want to include Opene...

That makes sense if the system was still processing your additions. Looks like the audience for your cast was determined while your adding members process was still processing.

I'm afraid this is not enough information to help you trouble shoot. You would need to provide a bit more input. Did you check the Engagement Program is switched on? Did you check the smart campaign adding your people to the program, which stream did you add them to? As a first thought adding them f...

I would log a case with Support.

Indeed, that's the one.

Interesting point. Only proves that it is extremely difficult to really catch the right people. I'm starting to warm up to your suggestion to exclude email clicks from scoring and success attribution alltogether.

The filter is they are NOT in the program WITH a success status, so they can be in the program WITHOUT a success status. So your outcome will give all people who are not in any program at all or are in programs where they did not reach success. If you only want the people who are actually a member o...

@Balkar_Singh makes a good point. Lead scoring does in essence not work retrospectively and would require some preparation work to set up correctly. So for a quick fix I would go with his solution.How lead scoring works is:Marketo comes with a standard scoring field calles Person/Lead Score.Typicall...

In addition, you could use a behavioural score field to track engagement levels so people with the highest score are your most engaged audience. You can prevent "old" engagement data polluting that list by including a score decay for people who have gone inactive.