Level 10 - Community Advisor + Adobe Champion
Joined the community 19-09-2019
Level 10 - Community Advisor + Adobe Champion
Netherlands
Sr. MarTech Consultant
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@Balkar_Singhmakes a good point. Lead scoring does in essence not work retrospectively and would require some preparation work to set up correctly. So for a quick fix I would go wi...
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3431
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In addition, you could use a behavioural score field to track engagement levels so people with the highest score are your most engaged audience. You can prevent "old" engagement da...
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Might be different in different countries, doesn't seem to be that widespread around here yet. Mostly some large international companies, but SME not so much.
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That is entirely true. It serves mainly to identify the suspected leads where mail scanners are active. You would need to further analyse these records to see the rest of their beh...
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This filter will give you all people who are "unengaged" in at least one program rather than in all programs. I do believe it should work if you reverse the logic, so: Member of P...
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As many people have already said in response, a fully reliable solution is simply not present. I do however like the suggestion made in a previous discussion on this topic to inclu...
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I wouldn't use a form like that. If you are emailing to the person and all you want is to offer them the option to opt in or out, you do not need all those fields (the person is al...
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Good point. In that case your solution seems the only clean one that would work.
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I couldn't agree more. So far in situations I have seen where compound dedupe keys were allowed based on a specific use case, a lot of unwanted and unanticipated dupes were introdu...
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First thing to do is to decide which options you want to provide. Is it a straight unsubscribe vs opt-in or do you allow for partial opt-ins (e.g. I only want to receive newsletter...
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