Katja_Keesom

Might be different in different countries, doesn't seem to be that widespread around here yet. Mostly some large international companies, but SME not so much.

That is entirely true. It serves mainly to identify the suspected leads where mail scanners are active. You would need to further analyse these records to see the rest of their behaviour pattern and decide whether you want to exclude the entire lead from scoring on clicks or not. By no means a perfe...

This filter will give you all people who are "unengaged" in at least one program rather than in all programs. I do believe it should work if you reverse the logic, so:Member of Program equals falseProgram is anyProgram status is (rather than is not) your success statusesThis translates into all the ...

As many people have already said in response, a fully reliable solution is simply not present. I do however like the suggestion made in a previous discussion on this topic to include a 1 pixel image in your email template (blending into the background) with a url behind it. The logic is this link is...

I wouldn't use a form like that. If you are emailing to the person and all you want is to offer them the option to opt in or out, you do not need all those fields (the person is already in your database). I would create a form specifically for the preference selections and definitely also offer the ...

Good point. In that case your solution seems the only clean one that would work.

I couldn't agree more. So far in situations I have seen where compound dedupe keys were allowed based on a specific use case, a lot of unwanted and unanticipated dupes were introduced as well. It becomes pretty messy to control.

First thing to do is to decide which options you want to provide. Is it a straight unsubscribe vs opt-in or do you allow for partial opt-ins (e.g. I only want to receive newsletters and not promotional emails), temporary unsubscribes or any other options. Once you have decided on that, you indeed bu...

With this sort of date filters I tend to use the Schedule options available to allow a person to run through the flow once per x period (90 days in your example). Not entirely sure I understand your use case, but it allows you to only set the "in future 91 days" and let the schedule take care of the...

The way I would approach this is to stamp your gated content program as the acquisition program and use the channel through which a person landed on your content page to allocate a Lead/Person source. That way you can make great cross-sections of which combinations of content vs channel you are most...