Katja_Keesom

Depending on whether you can actually develop relevant content for each topic in the preference centre for each persona / buying stage you could also consider making your emails dynamic. That would mean setting up a segmenation to prioritize the preference topics and creating the content with the ma...

I believe you will only get a summary per sub-topic on how you scored, but they don't provide feedback on the individual questions. For the 554 exam, there is a full-blown practice exam where you will get question-level feedback.

In addition to Sandford's question, I would recommend specifying the fields you want to retrieve on your Companies query call by simply adding &fields=company,annualRevenue (as example fields).

That should work without any disruption. If you'd rather send the email properly, you can always create a small smart campaign to do so, which would also not interfere with your EP (it would with your email reporting though).

Are you using the new_synctomkto flag on any of the objects in Dynamics? In that case, make sure that on the Dynamics side this field on the Lead object is correctly mapped to the Contact object field.

I have found this a very useful basis for setting up a proper bounce management process: https://nation.marketo.com/t5/knowledgebase/maintaining-a-directory-of-leads-bouncing-emails/ta-p/300838It really brings all the relevant information to the surface and makes it actionable.

Not necessarrily. Building further onto @SanfordWhiteman 's comments, the value is most likely stored in the database in a standardized time zone. If you want it displayed in a different time zone, you can update your script to specify the output time zone.

You can avoid negative scores by resetting your demographic score value to 0 rather than subtracting points. Your 50 starting point sounds rather arbitrary. If you simply say if sales disqualify a lead their demographic score is defined as =0 (rather than -30) I think you would have a far more stead...

Hmm, that is indeed trickier. In any case I would recommend putting emails in a content program for better control over who receives which communication when and keeping track of whether someone has already consumed the content through other routes.

Important question: Are you using emails in your engagement programs directly, or content programs? In the latter case the answer is easy: You set it up at the level of the smart campaign in the content program.