SanfordWhiteman

SanfordWhiteman

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I'm a web, database, and network architect based in NYC, with specializations in the financial services, publishing, and SaaS sectors. I build complex Marketo integrations for companies large and small... and can make Marketo forms and emails do things you never thought possible! Check out my blog at https://blog.teknkl.com, which has Marketo-specific technical insights you won't see anywhere else, along with wider topics from my programming and systems work.
Joined the community 23-07-2014
Rank Icon Level 10 - Community Moderator
Chief Technologist
New York City
  • solved badge Re: Best Practices - Marketo for Internal Emails

    @Bruce J definitely a good point... offboarding employees doesn't need any more complexity!Of course, we don't really know why the OP's company wants to use Marketo for internal emails -- could be just the HTML builder, or it could be click tracking and the ability to filter and segment. Not all of...

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  • Re: Bounce information

    @Robert if you sync over fields from Salesforce that indicate a contact's last sale date, you might set up a flow to add Tasks to have your Sales folks call the ones that are active but aren't reachable by email. I admit we don't currently do this... but we should!

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  • solved badge Re: Best Practices - Marketo for Internal Emails

    @Josh true... but Marketing emails may be intentionally synced to SFDC for would-be "internal" users (we do this, in part because some people are also board members and therefore receive internal and external emails, and in part because the Marketing team feels better if they are on lists themselves...

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  • solved badge Re: Best Practices - Marketo for Internal Emails

    I can understand the appeal. If the Marketing people typically have another tool they use for mail blasts (or try to use Outlook or whatever) and they'd rather use the Marketo builder, it makes sense.The drawbacks IMO are:Moden internal mail servers like Exchange are storage-efficient when sending d...

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  • Re: Email hosting provider of Leads/Contacts bulk MX record look up

    @Andy you can use dig, it's the industry standard and exactly the same idea (that's what I actually use but I didn't want to require you to download anything).

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  • solved badge Re: Marketo activity now appearing in Salesforce Activity History

    @Todd I haven't seen any activities drop out like that (bearing in mind that only the first activity of each type each day is synced, by design).Are you sure those other emails weren't Sales emails?

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  • Re: Email hosting provider of Leads/Contacts bulk MX record look up

    For us, MessageLabs -- which we ourselves use -- was swallowing (i.e. silently deleting) our messages at a certain point, though everything content-, DNS-, and blacklist-wise looked good to us. We were asked to run the report to get an approximate % of our lead database that did not receive emails ...

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  • solved badge Re: Overwriting an old form field value issues

    Liked for "to avoid having Sales write in nasty comments that accidentally get displayed back to the lead". It's always good when we talk about real-world stuff!

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  • Re: Email hosting provider of Leads/Contacts bulk MX record look up

    I've done exactly this report, but didn't bring the results back into Marketo -- bear in mind that even if you bulk-update 300 leads at a time you can use up a lot of your 10,000 API calls per day.All I did is a dump to Excel, then ran the results through Windows' built-in nslookup. Remember, MX re...

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  • Re: Lead Segementation without using segments

    It sounds like using the API's Request Campaign method, with which you can pass ad hoc tokens used in outbound emails, would help: http://developers.marketo.com/documentation/rest/request-campaign/

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Public Statistics
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Location New York City
Personal web page https://blog.teknkl.com
Date Registered ‎07-23-2014 11:52 AM
Date Last Visited yesterday
Total Messages Posted 25,631
Total Tags 666
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