I'm a web, database, and network architect based in NYC, with specializations in the financial services, publishing, and SaaS sectors.
I build complex Marketo integrations for companies large and small... and can make Marketo forms and emails do things you never thought possible!
Check out my blog at https://blog.teknkl.com, which has Marketo-specific technical insights you won't see anywhere else, along with wider topics from my programming and systems work.
There are a number of JS libraries for this purpose, from the rudimentary to the robust to the ridiculously buggy. ConversionPath and the Digital Pi tracker are two you can trust.
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Difficult to appraise your suggestion because you’re talking about functionality that doesn’t exist in Marketo: you can’t “parse UTM data” using Change Data Value. Marketo doesn’t ...
You need another DateTime field like Next Reminder DT.
Set that field to
{{lead.First Field}} - 1 month
using a daily batch campaign (Smart List: First Field changed today OR Per...
To be clear about one thing, Zoom never pushes. It’s Marketo that pulls using the Zoom API.
My sense is sometimes there’s a Zoom API rate limit exceeded under the hood, which is o...
Pretty presumptuous of them! That’s not something a professional integration should do — what if you didn’t have 7 to give? At any rate it’s unlikely they need 7, as you can set th...
It’s pretty unusual (a sign of poor design) to need 7 CA definitions for a single tool. What are those definitions and why can’t they be consolidated into one CA with different add...
There’s a warning in the forms docs that made an admin skittish the other day:
Was looking for a euphemism but came up short, so: this is just wrong. The number of choices you a...
So it's safe to say that when a person from our database clicks on a link in a Marketo email, is directed to a landing page hosting a Marketo form with a 'mkt_tok' URL parameter, a...
An Open Email event also occurs when a lead clicks the "View as web page" link in an email.
I think you’re confused here. When you open the View As Web Page link, the pixel is usu...