SanfordWhiteman

Pat yourself on the back: experienced MOPS folks are usually more technical than junior IT staff. (And I say this as a former know-it-all IT guy.) Or if not more technical at the detail level, certainly more technically assured. If you’ve seen a Marketo DNS config work in 10+ different instances, c...

Global Form Validation Rules —a.k.a. server-enforced banned email domains — came out last year for Marketo forms. They’re a step up from JavaScript-driven domain validation: server-side rules can’t be bypassed by hackers, and they also hide your list of “interesting” domains from end users. (That i...

The widely-read Yes, Virginia, you can use emojis in Marketo Subject lines sets the record straight: as long as you manually Q-encode the characters, there’s no barrier to using emojis in Marketo. Tons of people use that method with few complaints. But one thing isn’t mentioned in that post (my bad)...

To be clear: (1) SSL is great, (2) everyone should use it, and (3) Marketo bundles SSL certs with every subscription. LP/Design Studio requests and branding/click tracking requests can both use https:, with no expense and little hassle. However! If you pursue a FUD-free lifestyle like me, you mustn...

The Marketo Person’s First Name is “Sandy”. What will the output be of this Velocity snippet?Test 1:Hello ${lead.FirstName}, we're your ${esc.h}1 fan!Test 2:#set( $greeting = "Hello ${lead.FirstName}, we're your ${esc.h}1 fan!" )${greeting}Test 3:#set( $greeting = "Hello ${lead.FirstName}, we${esc.s...

Something for my fellow push-it-to-the-limit Marketo pros. Discovered this when sending a ton of debug info back from a custom deduplication webhook. (Not to map that info to Marketo fields, only to check the Call Webhook activity details.) After 10 KB the response is truncated, meaning it becomes b...

Want to ensure your Marketo emails bounce (or at least a healthy share of them)? Try this: Ideally, the editor wouldn’t even let you try to use the lead’s own Email Address as the From. But it’s impossible to detect all the methods of using that variable[1], so you’re trusted to do the right thing. ...