Beth_Massura

UPDATE: Register for the Learn from Your Peers Webinar on Deliverability happening September 7, 2023! Hi everyone! The Q&A coffee break went by so fast! Thank you so much for your questions. While we didn't get to all of them during the hour, we will do our best to follow up. Hope to see you on the ...

Hi @aWyskiel , The out-of-the-box Marketo bot filter is mostly based on a specific list of known bot IPs. However, a lot of companies have legitimate email scanners that check the links for safety before delivering to the intended recipient and these would not be logged by that option. Do you have "...

Hi @traba5058 , Dedicated IP addresses require a high send volume (e.g. >200k/month) to keep it "warm enough" as well as a fairly consistent send volume to avoid large spikes in volume flagging the IP. If you are not yet at that point, consider what steps you might need to take organizationally to g...

Hi @katiesharp , Check out our response to a similar question about spam traps. Hope this helps!

Hi @katiesharp , We offered some suggestions in response to a similar question; please check out our reply there!

Hi @Swethanraj, This is similar to another question on this thread; see our reply for suggested approaches!

Hi @David_Lyons and @Emily_Bright , This is a great question, and truly a challenge. Out of the box, the email performance reports offer general open/click activity and there isn't a specific setting you could use to immediately filter the reports as described. I haven't come across any general/indu...

Hi @BBenemelis there are a couple types of spam traps. Some were email addresses that were previously used by real people, but were deactivated due to inactivity. They are sometimes repurposed as spam traps to identify senders with poor database management practices. One way to identify them is find...

Hi @stefanipavlova , great question! I'd say the best first step is to be as intentional and targeted with your email content and audiences as possible, rather than sending general content to broader audiences. Ultimately, this will have the greatest impact on recipients actually engaging with your ...

Hi everyone! Glad to join you today to answer your questions on deliverability and bots!