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Thanks for the recommendation, Greg!
Thought I'd resurrect this post... Some of our departments are using Marketo to create the email assets, sending themselves a "sample message", and then forwarding it to our internal (e.g. staff) listserves. The purpose is just to use our module-based templates and the WYSIWYG editor - they want the...
We've had complaints from our users too - the formatting never seemed to be consistent. We ended up with this process:hard coded font name and color throughout the templateusers have to use the clear formatting button in the rich text editor to strip out any stylesthen on the local variables for the...
Hi, this support doc explains it: Email Error : Lines in the text version that are longer than 1000 characters
We found out this week that the user also needs access to the Lead Database in order to not see the permissions issue when sending a sample message. The reason is that you can select a Lead to generate the personalization/dynamic content in the sample message.
Our legal team agreed that the law appears to apply to an individual person's decision to receive/opt-out of certain communications rather than by email address. They said that however, if the emails were going to two separate addresses concurrently, and the individual opted out of only one, then an...
Yes, I agree the inferred location cannot be relied upon. It is set only once (never updated after the first visit) and is often inaccurate (due to VPNs and whatnot). When I reached out to Marketo support they recommended not using it to determine location of individuals, but rather get a ballpark s...
That is an interesting idea. We don't currently have secondary email address custom fields in Marketo though the idea has been brought up several times. We do keep multiple email addresses for individuals in various databases/sources, but only 1 is currently being fed to Marketo. Have you leveraged ...
Wondering from a legal and/or best practices standpoint: Let's say a person ("John Smith") subscribes (opts in) to one of our newsletters with the email address john.smith@somecompany.com. We also have the email address johnsmith@gmail.com on file for him (not due to subscribing, per se, but perhaps...
I'm trying to understand the difference in creating email performance and email link performance reports in Marketing Activities vs. in the Analytics section of Marketo. What are the pros and cons of each location? The only thing I can think of is that the Analytics section might be better for broad...