Beth_Massura

Beth_Massura

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Date Last Visited
‎07-08-2025 12:04 PM
Level 8 - Champion Alumni
Joined the community 02-10-2015
Rank Icon Level 8 - Champion Alumni
Principal Marketo Consultant
Chicago, IL
  • Re: 2022 or latest email marketing benchmark - Financial industry

    Hello, I often reference the Campaign Monitor Email Marketing Benchmarks Report. The current report uses 2022 data. Financial Services:Open Rates 27.1%Click-Through Rates 2.4%Click-To-Open Rates 10.1%Unsubscribe Rates 0.2% FYI, you posted your question in the Dynamic Chat Discussion board. You may w...

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    5478 1 2
  • Re: Workspaces and email from field

    Hi Jane, The From name likely doesn't have much of an impact on deliverability. I've read before that having an individual From name (e.g. "Jane Doe") rather than a generic one (e.g. "Company Marketing") may be a positive factor on opens (particularly if the name is recognizable), but I'm not sure w...

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    1040 0 1
  • Re: 0 engagement score

    Hi Gary, Here are some questions/ideas based on the Understanding the Engagement Score documentation page:Has it been 3 days after the last cast? Engagement Score is calculated 72 hours afterward.Are the email assets directly in the stream or are they programs in the stream? If programs, Engagement ...

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    1321 0 0
  • Re: 'Select' Field Type on Mobile not showing the entire value

    Hi Danielle, It looks like you may need to add an overflow-wrap property to the CSS specific to the dropdown options. You can edit Custom CSS on the form or, if it's embedded on various webpages, add a CSS override to the webpage's CSS file. Cheers,Beth Massura2022 Adobe Marketo Engage Champion

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  • Re: Marketo LinkedIn Integration Fields Question

    Hello, To add some context, the "Marketo Social..." fields are related to the social form fill feature. Unfortunately, LinkedIn social form fill is no longer an option, though Twitter and Facebook are still available. All the related fields still exist in Marketo instances though, and as the others ...

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    2694 1 1
  • solved badge Re: Custom object fields to be used as Token

    Hi Neelam, Because there is a one-to-many relationship between the person record and custom object records, it isn't possible to use a regular token (similar to {{lead.first name}} or {{my.event name}}) to populate the custom object data in an email. However, you can use Velocity script to accomplis...

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    3230 1 1
  • Re: Custom 'Sync to Marketo' Field not updating

    Hi Mary, You might be experiencing a race condition where the record is syncing over to SFDC before the custom sync filter field is set to true. Because the value that exists in SFDC is what dictates whether the record can sync, Marketo can't update that field once it's set to false. In that scenari...

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  • Re: Additional lab exercises for Marketo Engage Business Practitioner ...

    Hi Ilona, You got a great start with the Adobe learning courses and hands-on experience in a Marketo Engage sandbox. While I don't know of any "lab exercise"-type content, here are some additional resources to help you prepare:Video tutorialsSpecific documentation linked on the certification journey...

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    827 0 0
  • Re: Salesforce Sync Deep Dive: Part 2 – Salesforce Campaign Sync Optio...

    Another benefit of Option B is syncing Marketo Program Member Custom Fields to Salesforce Campaign Member Custom Fields!

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    Blogs
    2084 1 0
  • Re: View number of total user licenses

    @Zoe_Forman You can see the number of users in the system but not the number of user licenses included in the current contract (i.e. the limit). However, you can see the available sub-licenses such as Target Account Management.

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Public Statistics
Date Registered ‎10-02-2015 10:58 AM
Date Last Visited ‎07-08-2025 12:04 PM
Total Messages Posted 198
Likes Received 116