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Ah; this is why I asked the question! Do you display their current email address to prevent someone from accidentally changing someone else's record (like if they had been forwarded an email and clicked on a link)? Any other considerations?
How, if at all, do you enable leads to update their email addresses on file in a way that associates the new email address with the existing record? Is done it via a separate portal that feeds to Marketo? Does a staff member manually update Marketo records if/when the person replies to an email aski...
Interesting; we hadn't been doing more than the auto-generated text version. Your point about certain industries blocking html will make us rethink this!
Thank you; this was really helpful! I'll be asking our rep about branded sender domains to understand the use case for them better.
Weird; we do have chicagobooth.edu showing SPF verified; this is the only domain we use in Marketo. When I use an SPF lookup for this domain I see a number of entries. (Was chicagobooth.com a typo?)
You should get it shortly; thanks for your patience!
Thanks, Sanford; does it need to be a real Marketo distribution to you or would a sample message suffice?
Hi Sanford, we have our main domain set up in Marketo with SPF & DKIM verified. Is branded sender domains something different? I don't see anything that looks quite like this in our Email admin settings.
I've come across several threads on using subdomains for sending marketing emails, but they're several years old... So I thought I'd check in to see what's best practice these days.Our IT team flagged that we have too many authorized servers in our MX record. Several are for normal corporate email, ...
Stemming from Meghana Rao's https://nation.marketo.com/community/product_and_support/blog/2019/01/09/marketo-governance-and-documentation, here's a little about what we're doing at Chicago Booth to establish a broad email marketing governance group with departments currently using Marketo and beyon...