We found out this week that the user also needs access to the Lead Database in order to not see the permissions issue when sending a sample message. The reason is that you can sele...
Our legal team agreed that the law appears to apply to an individual person's decision to receive/opt-out of certain communications rather than by email address. They said that how...
Yes, I agree the inferred location cannot be relied upon. It is set only once (never updated after the first visit) and is often inaccurate (due to VPNs and whatnot). When I reache...
That is an interesting idea. We don't currently have secondary email address custom fields in Marketo though the idea has been brought up several times. We do keep multiple email a...
Wondering from a legal and/or best practices standpoint: Let's say a person ("John Smith") subscribes (opts in) to one of our newsletters with the email address john.smith@somecomp...
I'm trying to understand the difference in creating email performance and email link performance reports in Marketing Activities vs. in the Analytics section of Marketo. What are t...