Beth_Massura

How do you share email marketing/communications plans throughout your ...

by Beth_Massura 05-14-2019

How do different departments within your organization share their email marketing/communications plans with other groups using the same Marketo instance, across multiple Marketo instances, or even accounting for non-Marketo email service providers? Basically we all want to have a better understandin...

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Email Marketing
Re: How do you manage spam traps in a new Marketo database?

by Beth_Massura 05-10-2019

Hi Cat, Grace is spot on about the spam traps once being real email addresses. Like us, you probably have alumni who forget to update their contact information. (I've seen Compuserve email addresses!) In addition those who opened and clicked the few emails you have sent out from Marketo, you may be ...

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Re: Meet Marketo Edition 02

by Beth_Massura 04-23-2019

Great to hear from more team members. I'd like to hear more about what their role is within the whole Marketo team - what they do on a day to day basis and how that fits into the bigger picture. I can't even begin to imagine how big the team is and all the people who contribute!

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Re: Champion Tips and Tricks with Kyle McCormick

by Beth_Massura 04-23-2019

Awesome tips! I highly recommend making a data dictionary to explain each field in the Marketo database: details on what it represents, sources (if applicable), field type, how it should and shouldn't be used, etc.

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Re: What did you use before Marketo?

by Beth_Massura 04-10-2019

Convio (now Blackbaud Luminate)

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Re: Meet Marketo, an Adobe Company - 01

by Beth_Massura 03-30-2019

I like meeting the people behind Marketo! We get a chance to interact with our CSMs and support techs, but there are a lot of folks making things happen behind the scenes. Seeing faces and names and what their passions are (both at Marketo and outside of work) increases the sense of community that M...

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Re: Email Program Approval Bug?

by Beth_Massura 03-30-2019

Hi Ian, that looks like it could be a bug. An email send program can't be approved if the scheduled time isn't at least 15 minutes in the future, so it's not like it could have somehow been unapproved and reapproved (which seems unlikely anyway if the approved time keeps updating to the current time...

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Re: Fearless Forum 06

by Beth_Massura 03-24-2019

Image editing within Marketo will be awesome; most of our users don't have Photoshop. Hope to hear more at Summit about where that feature is on the roadmap!

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Re: How can leads update their email address

by Beth_Massura 03-08-2019

Got it; thanks! Do you happen to have any examples?

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Re: Marketo Service: AutoMerge for Deduplication

by Beth_Massura 03-08-2019

We found that unfortunately Marketo's service wouldn't work for our instance because you can't use "if" statements. We wanted the record with a particular field set to "true" (if there was one) to be the "master record" (retained field values), but that wasn't possible. You only have the choice of k...

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