Beth_Massura

Beth_Massura

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Date Last Visited
‎07-08-2025 12:04 PM
Level 8 - Champion Alumni
Joined the community 02-10-2015
Rank Icon Level 8 - Champion Alumni
Principal Marketo Consultant
Chicago, IL
  • solved badge Re: Unable to edit a template module, even though template code allows...

    Hi Tyro, You still need to define editable areas (elements) inside the module. Defining a module with class="mktoModule" only sets it up to be able to drag & drop/reorder/remove the whole section. To add a rich text editable area, for example, you'd need to have a class="mktoText" set. See the Email...

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  • Re: Email Reporting Capabilities: Reach, Opens, CTR?

    Hi MK, The Email Performance Report type is the one that has # of recipients (reach), opens, open rate, click through rate, etc. You can select a particular timeframe under the report's Setup tab. However, the ability to filter by program tag is only available on the Program Performance report type....

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    1965 1 0
  • solved badge Re: Marketo internal update suggestions?

    Hi MK, Are your programs aligned to the right channels and "success" steps well defined? What is your reporting like? Reporting can help you find areas for improvement, or you might notice you don't have the pieces/data you need to tell what's working well in your instance (or not). That would be a ...

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    2287 1 0
  • solved badge Re: Marketing Calendar functionality

    Hi Ailsa, be sure you are selecting an existing calendar entry and enabling "show program focus" as described in step 2. Then you'll be able to add basic entries, custom entries, email programs and smart campaigns by clicking on the calendar. I was able to do this so it's unlikely the functionality ...

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  • solved badge Re: Data Retention Policy- Email Sent

    I've noticed the same thing. When I had inquired about it in the past, the Marketo team explained to me that the data retention policy only dictates how long the data is guaranteed to be available, not when it's guaranteed to be removed. So you may see data that is older than the policy states, but ...

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  • solved badge Re: List Import Marketo - do not want to overwrite existing fields

    That's correct! You can write to the field once and then it will block further updates.

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    5325 1 0
  • solved badge Re: Tokens use cases and best practices

    Hi William, Folder-level tokens are great for providing consistency across programs - in usage and/or values. Since the tokens will be inherited in all the programs inside the folder, a campaign creator doesn't need to think about creating each necessary token from scratch on a new program, but mer...

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  • Re: Length of time for an Email Campaign to send

    Hi Jen, have you always sent the the emails at the same time/day and to the same audience criteria? It could potentially be the processing load in your instance at that moment (e.g. if there are other emails sending or trigger/batch campaigns processing) or possibly even the data center your instanc...

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  • Re: Removing duplicate email addresses where there are multiple Market...

    Hi Suzy, depending on how many duplicates there are and the criteria are for what field values "win", manual merges one by one may be an option. This is what I had to do in the past, as the Marketo Easy Merge didn't allow for complex criteria, such as "if the value of (field name) is true for one of...

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  • Re: Quickest way to export your entire database?

    Hi, you would need an API developer to leverage the Bulk Lead Extract API; unfortunately it isn't beginner-friendly and requires technical expertise. You might want to consider working with a Launchpoint partner or Marketo professional services in order to complete your one-time export.

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Public Statistics
Date Registered ‎10-02-2015 10:58 AM
Date Last Visited ‎07-08-2025 12:04 PM
Total Messages Posted 198
Likes Received 116