I always tell people who are new to Marketo - or Marketing automation in general - you don't make mistakes with Marketo (or any other tool.) You make 60,000 mistakes, simultaneousl...
Here's the method I've suggested that works well for skipping content too. It's a bit more involved, but it does the job.Length Matters: Engagement Programs that Don't Finish Too Q...
Add a Program to an Engagement Program Stream - Marketo Docs - Product Docs Hey Jessica, maybe I'm just not getting it. I can be dense sometimes.My first concern is that you're say...
Hi Jessica Kao - If you set it up this way and the person has already received that piece of content then this would be a skipped cast, correct? The person wouldn't receive conten...
Take the value of the field for the note and write it up. For example, let's say that the field represented in interest in Module ABC for product 123:Trigger: Form FillFlow:Change ...
Good question.First off, analytic tools like Tableau shouldn't necessarily be run directly off of a production database. If you have the money for Tableau (or any other BI tool) yo...
When a region admin recently asked me to add in 140 new fields, many of which were specific to a single event - I told him it wasn't scalable in Marketo. He then went to Marketo su...
Here's a piece I recently wrote up to share with some colleagues who felt that they needed to add a lot of custom fields to our Marketo DB for one particular product line in one pa...
This is the first in a series I'm titling "Big Marketo." Big Marketo DefinedBig Marketo is about how large companies think about Marketing Automation, the challenges we face and ho...