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I always tell people who are new to Marketo - or Marketing automation in general - you don't make mistakes with Marketo (or any other tool.) You make 60,000 mistakes, simultaneously. Yes, while we've all experienced the embarrassment of a typo or forwarding an email to a friend and forgetting there ...
Here's the method I've suggested that works well for skipping content too. It's a bit more involved, but it does the job.Length Matters: Engagement Programs that Don't Finish Too Quickly...
Add a Program to an Engagement Program Stream - Marketo Docs - Product Docs Hey Jessica, maybe I'm just not getting it. I can be dense sometimes.My first concern is that you're saying you can skip a piece of content by setting someone as a member of a different program. In this program "Content - We...
Hi Jessica Kao - If you set it up this way and the person has already received that piece of content then this would be a skipped cast, correct? The person wouldn't receive content until the next cast. The Engagement Programs run each cast once and then wait until the next cast to run the followin...
Take the value of the field for the note and write it up. For example, let's say that the field represented in interest in Module ABC for product 123:Trigger: Form FillFlow:Change Data Value: Note FieldNew Value: UPDATED - {{system.datetime}} - Interested {{lead.Flex Field 1}} for {{lead.Product In...
We have an automated operational campaign that looks for them to change and wipes them after 30 minutes
Good question.First off, analytic tools like Tableau shouldn't necessarily be run directly off of a production database. If you have the money for Tableau (or any other BI tool) you have the money to use an MS-SQL, MySQL, Oracle, etc to build a datamart for reporting. In this case, you wouldn't want...
When a region admin recently asked me to add in 140 new fields, many of which were specific to a single event - I told him it wasn't scalable in Marketo. He then went to Marketo support who told him that we could add as many fields as we wanted with no database performance hit. That's not an answer ...
Here's a piece I recently wrote up to share with some colleagues who felt that they needed to add a lot of custom fields to our Marketo DB for one particular product line in one particular region. The problem here is that we have so many product lines in so many regions that giving this access to o...
This is the first in a series I'm titling "Big Marketo." Big Marketo DefinedBig Marketo is about how large companies think about Marketing Automation, the challenges we face and how we think through ideas that are scalable for different skill levels. Big Marketo isn't just for large companies, it'...