What it is...Spam email is a form of commercial advertising which is economically viable because email is a very cost-effective medium for the sender. If just a fraction of the rec...
Would love to hear Marketo's take on this. I mean, despite what we call ourselves we're spammers to some degree. We send out those pesky unrequested marketing emails by the thousan...
Yes. You can adapt it in several ways - a new program in the Stream if you want everyone to get the new content or just update the tokens if you want to update the email and have p...
Nurture Marketing. Marketo calls it Engagement Programs. Whatever the case, these are the emails designed to keep us informed while we're evaluating our options or waiting to pull ...