Eric_Woll

Level 3

Joined the community 12-09-2016

Level 3

Principal Marketing Automation Analyst

Cincinnati, OH

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Outlier Lead Score Management

by Eric_Woll 02-02-2018

Hey everyone!We recently re-vamped our lead scoring model, which included resetting all the scores. Before resetting we noticed contacts with extremely high scores (people binging thought leadership content, but not a serious buyer). We have some negative scoring in place to deduct points for Inact...

Discussions

3510 1 6

Lead Management lead scoring Marketing: Lead & Demand Generation
Re: Tip of the YEAR!

by Eric_Woll 12-20-2017

Cloning programs to make things easier and quicker to set up!

Discussions

5711 4 1
Re: Your feedback is needed! Which color theme for the tree do you pre...

by Eric_Woll 12-01-2017

I'm interested

Discussions

3468 1 0
Lead Scoring Overhaul/Review

by Eric_Woll 10-25-2017

We're currently reviewing our entire lead scoring model to do an overhaul of it, and we want to get some input from others on their experiences.We're scoring leads today, but the score doesn't carry much weight, if any at all. Our goal is to revamp our current scoring model to find an ideal threshol...

Discussions

3845 2 5

Lead Management lead scoring Reports & Analytics
Re: Helpful skills, training, certifications, etc.?

by Eric_Woll 10-06-2017

Thanks for sharing! I won't be able to make it with my schedule. Hope it is valuable for you two!

Discussions

749 0 0
Re: Helpful skills, training, certifications, etc.?

by Eric_Woll 10-06-2017

Thanks, Gerard! I didn't know about this on LinkedIn. Definitely see some useful courses. I appreciate the tip!

Discussions

3847 0 0
Re: Email Rendering Testing in Marketo

by Eric_Woll 09-14-2017

Thanks for the clarification, Josh! I used Litmus in my previous role, and it's a great tool.

Discussions

5665 0 0
Re: Helpful skills, training, certifications, etc.?

by Eric_Woll 09-14-2017

Absolutely, Darrell! It looks like there are a lot of helpful trainings Salesforce offers for free. Thanks for the advice!

Discussions

3847 0 0
Re: Email Rendering Testing in Marketo

by Eric_Woll 09-13-2017

Hi Danielle!Marketo offers an Email Deliverability Powerpack which allows you to test the rendering of your email design on different Mobile platforms, Mac, Windows, and Webmail providers. The link below will give you more insight! Email Preview & Testing Tool? Hope that helps!-Eric

Discussions

5667 0 5
Re: Helpful skills, training, certifications, etc.?

by Eric_Woll 09-11-2017

Thanks, Chris! I appreciate the advice and insight.

Discussions

3847 0 0