I just didn't want to fall into the trap of thinking a single ID was always the same person when a person might use multiple devices, clear their cookies, etc. And think of all the...
It's not very useful for true analytics work. I know there are ways to format the data but we didn't have the need for properly formatted data since we don't intend to use real ana...
Hi All - I wanted to share something I've developed in conjunction with one of our paid inbound vendors. The Problem: GE Healthcare works with an ad agency who places our digital a...
I'm going to blog up my current UTM code process in place. It's devilishy clever, if I do say so myself, and allows us to share information with a third party without violating any...
I accelerated the testing by continuously kicking off the program and mirroring how the streams would do such, except without the wait time in between.