Kiersti_Esparz1

Level 7

Joined the community 09-08-2012

Level 7

Head of Product Management, Email Delivery & Compliance

San Mateo, CA

Badges

Accepted Solutions

164

View leaderboards

Filter by user contributions

Navigating email delivery into China

by Kiersti_Esparz1 09-09-2020

What is the Golden Shield Project?The Golden Shield Project, commonly referred to as "The Great Firewall of China", is an initiative by the Chinese government designed to monitor and heavily censor all internet content. While most firewalls offer a protective shield around a corporation, Golden Shie...

Documents

35642 5 0
Microsoft SNDS Instructions

by Kiersti_Esparz1 08-19-2020

Smart Network Data Services (SNDS) for Outlook.com For each IP within the ranges that are reported on by Hotmail’s SNDS, the following data are provided: IP Address Mail data Activity periodTraffic data SMTP verb and message recipient counts Sample commands Junk mail data Filter resultComplaint repo...

Blogs

4147 0 1
Re: Uploading discoverorg leads into MArketo -- ok?

by Kiersti_Esparz1 03-06-2020

Brendon, Thank you for asking about whether this source of leads would cause problems. As @SanfordWhiteman pointed out there are definitely quality issues that are of concern any time you are mailing to a list of email recipients who have not opted in to hear from you. In addition to the risk to yo...

Discussions

2829 1 0
Re: Help - extremely poor open and clicks (mostly by bots)!

by Kiersti_Esparz1 12-12-2019

Marketing Interface Team,You mention that you mailed to a brand new database, this sounds like these were addresses you had never mailed and who you did not have a previous relationship. As a reminder, Marketo has an Email Use Policy that is explicitly Opt In. Acceptable Use Policy for Adobe Campa...

Discussions

7087 1 1
Re: Marketo helps manage your data with the List Unsubscribe Header

by Kiersti_Esparz1 09-03-2019

Brooke Hand‌, Apologies for my late response, I was out of the office and just saw your question today. My team has also observed the same issue you are describing and are actively working to resolve the issue. The behavior began when we implemented inbound TLS for bounces and unsub requests comin...

Blogs

4911 1 0
Re: Really? I can't have my customers whitelist my account?

by Kiersti_Esparz1 04-04-2019

Marc Asmus - The internal resource was made public and has been published here - Whitelisting Emails Specific to Your Instance -Kiersti

Discussions

5546 2 1
Growing Impact of Form Abuse

by Kiersti_Esparz1 02-12-2019

The concept of form abuse, AKA email bombing or list bombing, has been around for a long time. At a high level this is where addresses are added to your database through a form by someone other than the address owner. These attacks may not seem bothersome at first, what's a few misrouted emails? How...

Blogs

8983 3 10

Deliverability
Re: Marketo helps manage your data with the List Unsubscribe Header

by Kiersti_Esparz1 01-17-2019

Jeff,It is possible that you are sending sample or test messages to the tool? Marketo does not add the LU Header to test emails anymore, after an update a few months ago.If you aren't sending tests, but live emails, this could be a bug. Please reach out to Support so we can document this and escal...

Blogs

9979 1 0
Re: Marketo helps manage your data with the List Unsubscribe Header

by Kiersti_Esparz1 01-17-2019

Yes, the unsubscribe reason should display "List Unsubscribe."

Blogs

9979 0 0
Suppressing addresses to protect customers & The Network

by Kiersti_Esparz1 11-29-2018

For years Marketo has been developing a database of full email addresses and domains that are determined to be so risky to a customer’s on-going success and the health of the Marketo network that the addresses are never mailed to. Some are unsubscribed from a customer’s database and others are soft ...

Blogs

26596 1 1

Deliverability