ChristinaZuniga

I look at a number of things to determine how my database is doing. Usually I record the data quarterly but check it more often than that to keep an eye on things, especially after major events or lead generating activities.1. PersonasI track the rate of my total DB and marketable DB on how many hav...

Are you interacting digitally? If so, and you can't entirely trust a prospect's stated country field, use inferred country. If you dont do business in Afghanistan, set a filter for country = Afghanistan AND inferred country = Afghanistan. This will remove people in the US (or other countries) too la...

My company usually designates a temporary internal 'replacement' to take over a former employee's accounts (opportunities, email) so any notifications sent to FormerWorker will forward automatically (via IT's designation in Outlook) to TemporaryWorker. My Salesforce team doesn't reassign the account...

Did they exceed your communication limit by receiving too many emails per day or week?

I remember being taken aback during my test and thought it was a trick question or something, because it wasn't what I anticipated being on the MCE

I love seeing the whole team! Meghana Rao​ hope you're enjoying your trip

I love getting to hear about Marketo employees we wouldn't otherwise meet. I really wish Sterling had shared the meatball and sauce recipe! I might look into that book for my SIL, she loves slow cooker recipes!

Hi Julie - ah, I haven't run across that issue in the past because the events I host in CVENT have all been large national customer events instead of more limited ones.

What worked best for me was to send invitations through Marketo (which resulted in no uploads of contacts to CVENT) and then have registered contacts roll back into Marketo program. All emails went out of Marketo except the initial confirmation email. Our events are small and we offer the ability to...

So true about having a sales person who is your champ in the ranks - love the mention about how different sales teams use data differently. There's often an idea that 'sales' uses things xyz way, but domestic sales vs. international, partnership sales vs. product sales, they're different! Great poin...